Archive

Month: November 2012

Using gadgets before you go to bed

Scientists are warning that our addictions to our favourite gadgets could be causing us problems with our sleep. A new study from the Lighting Research Center suggests that digital displays can cause melatonin suppression, which affects our body clock. Melatonin is the chemical in our body that promotes sleep and...

Is Facebook addiction a real disorder?

Internet addiction has been well documented in the press and (funnily enough) online in recent years, especially with the rise of social media giants such as Facebook and Twitter. Many argue that it’s not really an addiction, but scientists and psychologists have revealed that social media and Facebook in particular...
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5 Tips for Planning Social Media Content
Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…
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On-Page vs. Off-Page SEO: What Are They?
When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
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PPC for Non-Profit Organisations
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...