Archive

Month: November 2012

Using gadgets before you go to bed

Scientists are warning that our addictions to our favourite gadgets could be causing us problems with our sleep. A new study from the Lighting Research Center suggests that digital displays can cause melatonin suppression, which affects our body clock. Melatonin is the chemical in our body that promotes sleep and...

Is Facebook addiction a real disorder?

Internet addiction has been well documented in the press and (funnily enough) online in recent years, especially with the rise of social media giants such as Facebook and Twitter. Many argue that it’s not really an addiction, but scientists and psychologists have revealed that social media and Facebook in particular...
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The Benefits of A/B Testing
In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
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Top Tips for Creating Powerful Social Video
There is no escaping the latest TikTok dances and viral sounds of social media. The rise of social video has firmly glued our eyes to our phones. In 2020 it was reported that the average person spent a whopping 100 minutes of their day consuming video content and it comes...
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5 Things to Consider When Building Your Backlink Profile
Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...