Archive

Month: February 2023

Google My Business

How to Run Paid Advertising through Your Google My Business Profile

PPC is a great way to bring in high-quality leads, gain exposure, and most importantly – maximise your sales. The nature of search and the data Google collects allows you to be specific with your targeting so you’re not just blowing your budget on any old clicks. If you’re not...

The Importance of Internal Links

Internal links are something that falls to the wayside for website owners, but they are actually a hugely valuable aspect of building a good strategy. An internal link is basically one link place on a page of your site that points to another page on your site. It’s building a...
internal links
video marketing

The Benefits of Video Banners on Your Website

As your homepage is usually the first page of your website that your prospective clients/customers will see, it’s important for you to make a lasting impression. That’s why you should invest some time into it, because doing so will allow you to communicate your values, expertise, and brand credibility. One...

Social Media Content Ideas For Spring

As spring approaches, you will notice the days getting longer, the sun creeping its way out the clouds and heavy winter coats being packed away till next year. Spring is the season that brings about lots of change and is an excellent time to introduce fresh ideas to your marketing campaigns....
local seo
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How to Audit Your Website: A Comprehensive Guide
In today’s digital age, your website is often the first point of contact between your business and potential customers. To ensure it performs at its best, a regular website audit is essential. Auditing your website helps identify areas for improvement, optimise user experience, and enhance your site’s performance and search...
5 Common Digital Marketing Mistakes & How to Avoid Them
In the fast-paced world of digital marketing, it’s easy to make mistakes that can cost your business time, money, and credibility. Here are five common digital marketing mistakes and how you can avoid them to ensure your campaigns are successful and efficient. Neglecting a Clear Strategy Mistake: Diving into digital...
The Ultimate Guide to On-Page SEO: Tips and Best Practices
In the digital landscape, optimising your website for search engines is paramount to driving organic traffic and achieving online success. On-page SEO refers to the practices that help individual web pages rank higher and earn more relevant traffic in search engines. This guide will provide you with essential tips and...