Archive

Month: August 2012

Facebook Launches Sponsored Search Ads

Last week Facebook announced that they would be launching search advertising and so far, the announcement hasn’t received much praise. Both, industry experts and angry Facebook users have suggested that it will be another annoying feature that Facebook adds (Not Ads) to its recent collection and that Facebook is turning...

School Web Design and Online Promotion Process: Lyonsdown School

We were recently asked by Lyonsdown School to design a new website and to improve their online visibility. We met with the headteacher, Lynn Maggs-Wellings and their marketing team on several occasions and we went to visit the school as we wanted to get an idea of what their staff,...

Blurred vision with new Facebook plug-in

If you are a Facebook user and not one of the 83 million “Fake” users, you might start to notice some blurry photos appearing on your network. Computer security specialists McAfee are teaming up with Intel to ensure that photo sharing on Facebook gets a little safer (and a little...
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How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
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5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
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How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...