Archive

Month: August 2012

Facebook Launches Sponsored Search Ads

Last week Facebook announced that they would be launching search advertising and so far, the announcement hasn’t received much praise. Both, industry experts and angry Facebook users have suggested that it will be another annoying feature that Facebook adds (Not Ads) to its recent collection and that Facebook is turning...

School Web Design and Online Promotion Process: Lyonsdown School

We were recently asked by Lyonsdown School to design a new website and to improve their online visibility. We met with the headteacher, Lynn Maggs-Wellings and their marketing team on several occasions and we went to visit the school as we wanted to get an idea of what their staff,...

Blurred vision with new Facebook plug-in

If you are a Facebook user and not one of the 83 million “Fake” users, you might start to notice some blurry photos appearing on your network. Computer security specialists McAfee are teaming up with Intel to ensure that photo sharing on Facebook gets a little safer (and a little...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...