School Web Design and Online Promotion Process: Lyonsdown School
We were recently asked by Lyonsdown School to design a new website and to improve their online visibility.
We met with the headteacher, Lynn Maggs-Wellings and their marketing team on several occasions and we went to visit the school as we wanted to get an idea of what their staff, pupils and the school itself offered and what made Lyonsdown unique from other schools.
Lyonsdown have 8 aims that they strive for to make their school a successful place to learn and they wanted these aims to be clear on the homepage, so we designed a unique feature to portray this. We wanted to make sure that the design represented the quality that was on offer and we knew it was important for parents to be able to find the results, prospectus and admission pages, therefore these were placed in the top section of the homepage making them easy to navigate.
To improve the online presence of the website, we had made sure that the site was well optimised before going live, with keyword dense pages and Meta tags added. This meant that as soon as the site went live it was ranking well in the search engines for specific targeted terms like “prep school Barnet” and “prep school North London” but we wanted to improve these search engine ranking positions and to target more competitive keywords that would gain a higher volume of traffic to the site like that was likely to convert such as “Prep School in London.”
In the 2 months that we’ve been optimising the website for the search engines, we have seen significant improvements with keyword positions improving for all our targeted phrases including:
“Prep School North London”, in 2 months this has gone from #20 on Google to #7
“Private Primary Schools in London”, before optimising this keyword was not in the 200 for Google search, now it is #32.
Because of the search engine ranking position improvements we’ve seen an increase in traffic. In June there were 463 visitors to the site through organic search engine traffic and in July we saw 631 organic search engine visitors.