How is Instagram Changing in 2021?
The Head of Instagram Adam Mosseri recently announced that Instagram is “no longer just a square photo sharing app.”
Archive
Month: July 2021
How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...
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Boosting Your Ecommerce Conversions: Strategies for Success
In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for driving sales and maximising conversions. As we navigate the digital marketplace in 2024, it’s crucial for online retailers to adopt innovative strategies that capture the attention of consumers and inspire them to make purchases. Here are...
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...