Archive

Month: November 2022

Instagram Mosseri 2021

Our Guide to Influencer Marketing

As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...

What Ranking Factors Are Still Used Today?

Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...
SEO trends in 2022 and beyond
seo research

How to Stay Ahead of Google’s Algorithm Updates

As a business that’s heavily reliant on Google search, your fate really swings in the balance of its algorithm updates. These are changes made by Google from time to time to improve its way of doing things – crawling and indexing sites to deliver users the best results. They are...

Top Social Media Platforms Worldwide 2022

It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should...
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Ecommerce SEO

The Benefits of SEO for Ecommerce

SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But...
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How To Master Your Content Marketing Strategy
Content marketing has become a cornerstone of successful brand strategies. However, mastering it requires more than just churning out blog posts or social media updates. It involves a thoughtful approach, meticulous planning, and continuous optimisation. Here’s a comprehensive guide on how to master your content marketing strategy. Define Clear Goals...
How To Use Google Search Console To Your Advantage
In the realm of digital marketing and SEO, Google Search Console is an indispensable tool that offers a treasure trove of insights to enhance your website’s performance and visibility. Whether you’re a seasoned SEO expert or a beginner, understanding how to leverage Search Console can significantly impact your site’s search...
August 2024 Algorithm Updates: Have They Affected Your Website?
Key takeaways: A core algorithm update was rolled out in August 2024, lasting 19 days, one of the longest core updates to be released. Many websites are reporting usual fluctuations, while others are seeing huge drops in keyword performance and traffic. Google has provided support to those sites that aren’t...