The Benefits of SEO for Ecommerce
SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But there is one end goal throughout everyone’s performance goals – to rank the highest.
In this guide we take a look at the benefits you will have to optimising your site in a way that helps you naturally build your customer base.
It will help you rank for those important keywords
The obvious, big benefit is going to be what your site is going to appreciate once it starts ranking for those top keywords. Your site is going to grow a lot more naturally if you’re prioritising the right keywords for your products or services.
A lot of people will be searching for specific products, but they may also be unsure what they’re exactly looking for. This is where using a range of targeted keywords and longtail keywords are going to work wonders for your site growth.
This will vary from website to website. If you have a huge clothing store with tonnes of different categories to funnel through then you should be using breadcrumbs and a well-designed hierarchy to help users find what they need. This is where longtail keywords are going to come in handy.
Improves user friendliness
Users don’t have a lot of spare time on their hands; they want to know what they’re after quickly. The longer you make a person wait to find what they’re after, the greater the likelihood they will just leave your website.
If you have a user friendly website, thanks to optimising for SEO, then you’re going to retain a lot more people and hopefully see those same customers come back time and time again.
A website that’s user friendly is not just about the design and load times. It’s also about how your text reads and how it can be interpreted, as well as accessibility options like including alt text on your images.
User friendly websites, both for desktop and on mobile, are seen as a huge ranking factor, so it’s worth your time.
Creates a website that works for you and your customers
You’ve spent plenty of time working on your website and you’re finally seeing the fruits of your labour. Using a website that ranks well is going to give you a huge advantage when it comes to ranking above your competitors.
With that of course comes reduced ad spend needed for your products, the chance to experiment with other methods of advertising, like social media, and of course the greater chance of revenue. This brings a lot more to your business in terms of trying out new products, bringing in new customers and giving yourself a lot more income.
Greater brand awareness
Growing a site that has the right content, usually in the form of blogs, easy to read content, explanatory content and the ability to buy products easily makes for great customer service. With that altogether you’re going to have a lot of happy customers that are going to rave about your business, which helps boost your brand.
All of these benefits, and more, are going to come if you focus on optimising your website with SEO in mind. Scalable SEO will work well in your favour if it’s done right, it’s just about trying and testing ways to help your site grow.
We recommend building out a good blog section on your site, as well as clearly detailed product/service pages that cut out any jargon. This will help your readers get to what they need quickly, who can easily jump to another site if they’re not finding what they’re looking for.
If these benefits show how important SEO for ecommerce really is, why not explore some of our SEO packages to help with your brand? We have a range of services to suit you and your needs; feel free to get in touch with us today!