Archive

Month: October 2014

Bespoke Website Design for a Decorative Arts Company

We’ve just put the finishing touches on a bespoke website design for a decorative arts company based in London. They liked their original design, which showcased their beautiful work, so we didn’t make any major changes apart from making it more responsive and user friendly. The main updates were to...

Getting to Grips with Rhinos – Reports from Uganda with School of Croc

Innermedia is in Uganda this month, working with Safari Pete to give children a unique experience with wildlife. In the process, our team is getting closer as well. This morning I find myself in a rhino enclosure discussing logistics. “Melissa, how fast can you run?” “What?” Uganda has one zoo and it’s here;...

Is Facebook Still Good for Brands?

Practically every B2C has a presence on facebook because it’s always been a free and efficient way to target an engaged audience. But the algorithm changes over the last year have meant that brands are questioning their investment in the site, and some have even left… and been better off...

Responsive School Website Launched!

We’re delighted to say that we’ve recently launched Lyndhurst’s new website. The school transferred their site to us because they weren’t happy with their current content management system. The CMS was very limited and didn’t allow them full control over their website; the  design of their existing website was modern...

Children with Disabilities Tackle Dangerous Animals- Literally

Innermedia is tagging along with Safari Pete in Uganda this month.  We’re a proud sponsor of his newest venture, School of Croc. Children from Uganda who have severe disabilities are about to work with their country’s most dangerous animals.  This includes health checks on lions, joining anti-poaching squads, taking part...

No, Ello Isn’t a Facebook Killer

Every year or so, a new social network gets enough coverage for journalists to wonder if it’s the new facebook killer. After a decade privacy invasions, interface changes, and general controversy a lot of people claim that they’re ready to jump ship, but it never actually happens. The truth is...

Boarding School Website Design Launched for Cognita School

We are excited to have just launched the new boarding school website design for the Cognita Groups Somerset school – Chilton Cantelo. We worked alongside the school to plan, design and build a fully responsive website to showcase the beautiful school and ensure they are visible across all digital channels...

What is SEO?

Simply put, SEO is a way of helping your website rank well on search engines – since Google is the dominant engine, most efforts are targeted towards their algorithms. Unfortunately. SEO is far from being a simple discipline. It has evolved from the early days of search engines where algorithms...

5 Remote Website Usability Testing Options for Under £31

How do you know if your website is usable?  More companies are testing the same way their clients are buying; remotely.  In your quest to improve conversion rates, crowd sourcing can save you the money and time you’d otherwise spend building your own test environment.  Here are 5 options for...

Google’s SEO Guide: The New Approach to Ranking

Google’s 2014 quality guidelines have been leaked; the 160-page document explains how page quality is determined and what a page needs to do to fulfil the raters’ quality requirements. The document has been leaked repeatedly – in 2008, 2011, and 2012 – so many times, in fact, that they considered...
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Google Plans to Make Chrome’s Non-Secure Site Warnings More Obvious
Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
How to Optimise Content for the Google Featured Snippet Box
The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...