Archive

Month: March 2018

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How to Optimise Content for the Google Featured Snippet Box

The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
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5 Tips for Planning Social Media Content
Posting consistent, high quality content is the key to audience growth. But how do you stay on top of your social media strategy? Here are 5 tips for success…
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On-Page vs. Off-Page SEO: What Are They?
When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
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PPC for Non-Profit Organisations
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...