Archive

Month: March 2018

How to Optimise Content for the Google Featured Snippet Box

The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
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3 Tips for Writing Your Instagram Business Bio
Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
Where Else Can I Advertise?
When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
Why Should I Work with a Google Partner Certified Digital Marketing Agency?
You may have seen a Google Partner logo like this one but not been completely sure what it means or what the benefits of working with a Digital Marketing Agency with a Google Partner Badge are. In Googles own words ‘The Google Partner badge shows that specific Partners have passed...