Archive

Month: December 2018

Instagram Predictions for 2019

2018 has been a busy year for social media; particularly for Instagram, with countless updates and algorithm changes. In June, the platform reached 1 billion active users, giving marketers potential access to an enormous, worldwide  audience. With updates rolling out left, right and centre, you might be wondering what 2019...

Google’s New Ad Positioning Metrics

In November of this year, Google released four new search ad position metrics. They’re being rolled out to account any time now so don’t worry if they’re not available in yours yet, they will be soon. Here we will discuss and explain the new metrics and how you can adjust...
Google Page Speed

Google speed update and what it means for your website!

In case you haven’t heard, Google now uses mobile page speed as a ranking factor in their mobile search results. Meaning it is more important than ever to ensure that your websites speed is optimised for desktop and mobile. As we all know Google likes to change things up now...

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
advertising

Where Else Can I Advertise?

When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
Lets Get Started Contact Us
Latest News
School Websites Update October 2024
With digital engagement now essential, school websites in the UK must meet a stringent set of requirements that were recently updated in October 2024. For schools, academies, colleges, and multi-academy trusts (MATs), compliance isn’t just about legal adherence—it’s a way to maintain transparency, foster community trust, and showcase educational values....
How to Recover from a Ranking Drop After a Google Update
Experiencing a ranking drop after a Google update can be a stressful and disheartening situation for any website owner or SEO professional. Google’s algorithms are constantly evolving, and updates can significantly impact your site’s visibility. However, with a strategic approach, you can recover and even come out stronger. Here’s a...
Common SEO Mistakes and How to Avoid Them in 2024
Search Engine Optimisation continues to evolve, with new trends and best practices emerging each year. While the fundamentals remain essential, staying updated and avoiding common pitfalls is crucial for ensuring your website’s visibility. Below, we’ll explore some of the most common SEO mistakes made in 2024 and how you can...