Archive

Month: December 2018

Instagram Predictions for 2019

2018 has been a busy year for social media; particularly for Instagram, with countless updates and algorithm changes. In June, the platform reached 1 billion active users, giving marketers potential access to an enormous, worldwide  audience. With updates rolling out left, right and centre, you might be wondering what 2019...

Google’s New Ad Positioning Metrics

In November of this year, Google released four new search ad position metrics. They’re being rolled out to account any time now so don’t worry if they’re not available in yours yet, they will be soon. Here we will discuss and explain the new metrics and how you can adjust...
Google Page Speed

Google speed update and what it means for your website!

In case you haven’t heard, Google now uses mobile page speed as a ranking factor in their mobile search results. Meaning it is more important than ever to ensure that your websites speed is optimised for desktop and mobile. As we all know Google likes to change things up now...

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
advertising

Where Else Can I Advertise?

When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
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A Beginner’s Guide to WordPress Plugins
WordPress plugins are powerful tools that can extend the functionality of your website, enhance its performance, and improve the user experience. With thousands of plugins available, it can be overwhelming to choose which ones to install on your WordPress site. Here are some plugins that you may have heard of...
Fresh Spring Content Marketing Ideas for 2024
As the frost of winter melts away, businesses are gearing up for a season of renewal and growth. Spring is not only a time for nature to awaken, but also for marketers to breathe new life into their strategies. In 2024, staying ahead in the digital landscape requires fresh and...
How To Remove Toxic Links
In the world of search engine optimisation (SEO), link building is a vital component of improving website rankings and increasing organic traffic. However, not all links are created equal. Toxic links—those from spammy or low-quality websites—can harm your site’s reputation and rankings. Recognising and removing toxic links is essential for...