Archive

Month: December 2018

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Instagram Predictions for 2019

2018 has been a busy year for social media; particularly for Instagram, with countless updates and algorithm changes. In June, the platform reached 1 billion active users, giving marketers potential access to an enormous, worldwide  audience. With updates rolling out left, right and centre, you might be wondering what 2019...

Google’s New Ad Positioning Metrics

In November of this year, Google released four new search ad position metrics. They’re being rolled out to account any time now so don’t worry if they’re not available in yours yet, they will be soon. Here we will discuss and explain the new metrics and how you can adjust...
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Google Page Speed

Google speed update and what it means for your website!

In case you haven’t heard, Google now uses mobile page speed as a ranking factor in their mobile search results. Meaning it is more important than ever to ensure that your websites speed is optimised for desktop and mobile. As we all know Google likes to change things up now...

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
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advertising

Where Else Can I Advertise?

When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
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3 SEO Myths You Should Not Believe
There are a lot of falsehoods being told about SEO which can cause those in the digital world to waste their time, resources and money on activities that will either do nothing to improve SEO or have a detrimental effect. Obviously, this is not good, so I am here to...
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3 FREE Digital Marketing Tactics for Small Businesses
An effective digital marketing strategy is crucial when it comes to the success of any small business. Here are three digital marketing tactics that are not only really easy to do yourself, but they are all completely free!
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New Fees for Google Advertisers in UK, Austria and Turkey
A new Digital Services Tax (DST) is being imposed in Europe as part of the Government’s attempt to get big tech giants to pay more to the exchequer. However, Google have decided to pass this tax onto advertisers in the UK, Austria and Turkey, from the 1st of November 20202....