Archive

Month: December 2018

Instagram Predictions for 2019

2018 has been a busy year for social media; particularly for Instagram, with countless updates and algorithm changes. In June, the platform reached 1 billion active users, giving marketers potential access to an enormous, worldwide  audience. With updates rolling out left, right and centre, you might be wondering what 2019...

Google’s New Ad Positioning Metrics

In November of this year, Google released four new search ad position metrics. They’re being rolled out to account any time now so don’t worry if they’re not available in yours yet, they will be soon. Here we will discuss and explain the new metrics and how you can adjust...
Google Page Speed

Google speed update and what it means for your website!

In case you haven’t heard, Google now uses mobile page speed as a ranking factor in their mobile search results. Meaning it is more important than ever to ensure that your websites speed is optimised for desktop and mobile. As we all know Google likes to change things up now...

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
advertising

Where Else Can I Advertise?

When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
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SEO Updates in Time for Christmas
As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up...
5 Things Digital Marketers Should Do Before Black Friday
With less than three weeks to go before Black Friday on the 29th of November, we’re sure your preparation and marketing efforts are well underway. However, with the weight of the upcoming holiday season pressing down on retailers and marketers all around the world, it can be easy to overlook...
How to Deal with Complaints on Social Media
Social media has become one of the most popular platforms for customer care and how you handle complaints using social media channels can say a lot about your business. Handling complaints via social media can be a challenge, especially as it is all done in the public eye, however with...