Innermedia conducts web audits as part of your SEO work or as an independent service to help you improve the effectiveness of your site and improve performance. This process is an essential part of maintaining a high-quality site that delivers the experience your audience expects.
KEEP UP WITH THE LATEST STANDARDS
User expectations change as web trends change and speeds increase – websites need to change with them to provide visitors with the best possible experience. An audit will highlight outdated aspects of your site and provide recommendations for improvements.
While we usually recommend audits for sites that have been live for at least a year, in some instances, it helps to have an independent audit after you have had a redesign. Design agencies do not always consider speed, SEO, or content when designing the site so you may need to make further changes to ensure that your new design does not detract from the overall function of your site.
IMPROVE SITE PERFORMANCE
While most web users do not understand accessibility standards, robots, or page caching, they will certainly know if these aspects of your site aren’t working properly. Our audits look at the overall performance of your site and find reasons for speed issues or accessibility problems. Something as simple as clicking the wrong box in your CMS or not buying the right hosting package has a massive effect on whether your site is easy to use and if it appears in Google searches at all.
IDENTIFY AREAS FOR IMPROVEMENT
Whether your site is slow, low on content, poorly structured or image heavy, the web audit is designed to identify areas for improvement. It’s the perfect way to ensure that you are making informed decisions regarding your web changes and digital strategy.
Reports are split into the following categories:
- Internal Linking
This structure provides an in-depth analysis of every aspect of your site.
HAVE AN EXPERT REVIEW YOUR SITE
Unlike many other companies, our web audits are conducted by SEO, Promotions, and Usability experts who manually collate information from a number of sources and review it as a whole. This approach means that false flags (such as duplicated metadata as a result of the site structure) are removed from the report. It also means that your report is accompanied with actionable items to improve your site. We recommend that we schedule a call or meeting once the audit has been completed to discuss future work or wider implications. This meeting is also helpful if your team requires further explanation or definitions.
OUR WEB AUDIT REPORTS
We offer a number of different reports. The standard web audit focuses on usability, and if we do not specify otherwise this is the report that you will receive. It contains information on your navigation, usability, nofollow use, duplicate content, metadata, image quality, sitemaps, internal links, navigation, URLs, categorisation, architecture, and site speed (among others.)
If you prefer to focus on a specific area, we also offer content audits that assess your current content and make suggestions to improve your SEO while offering control stats to track improvements after the audit has been completed
SOCIAL MEDIA AUDITS
If your social media efforts are not yielding results, we can conduct a social media audit that looks at your current profiles to identify areas for improvement. We assess the quality and relevance of your posts as well as engagement and content to provide recommendations for improvement.
REQUEST AN AUDIT
Please fill in your details and our team will prepare the audit for you.