Most businesses don’t have dedicated copywriters on staff to write their website copy, improve their SEO, and keep their blog running, so it can be difficult to keep to content deadlines or even keep your website up to date. We have in-house copywriters who can get to know your business and create content that speaks to your customers and reflects your business’ personality.
Good content is one of the most important aspects of your digital marketing – it’s how potential customers get to know your business and products, it’s what makes your website rank, and it’s what can set you apart from your competitors.
FINDING YOUR VOICE
Every brand has a different personality. Innermedia is a pretty casual place to work and we’re in an industry that doesn’t need to be very formal, which is why we use this tone and register. Whether you’re a traditional law firm or a children’s entertainer, we’ll figure out the right tone for your copy and make sure that it’s consistent across your entire site and every digital platform.
FINDING THE WORDS
Writing about yourself is hard – we know that because writing our own website was considerably more challenging than writing for any client. It’s difficult to find the right words to express yourself without being too formal, cheesy, salesy, or just boring. Let us figure that out for you.
WRITING FOR EVERY AUDIENCE
Your website copy needs to appeal to your readers, but it also needs to make Google happy and help you rank. Each page needs to win you business, persuade people to join your company, tell visitors who you are, and explain how and why your business is special… all while explaining what you do to Google and providing value to every visitor. In short, it needs to work hard.
Our copy does just that – sites where we provide the content rank higher, convert at a better rate, and perform better. Just take a look at our case studies.