Archive

Month: October 2020

Magnet inside of a computer

Inbound vs. Outbound Marketing

Inbound and outbound marketing don’t necessarily have to be rivals, but it is important to know the difference so that you can tailor your approach to suit your goals. While outbound marketing is more traditional, it can be seen as quite invasive, which is why marketeers are moving to more...
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Understanding the EU Artificial Intelligence Act
The European Union has always been at the forefront of technological regulation and innovation, striving to balance the benefits of new technologies with the protection of fundamental rights. The EU Artificial Intelligence Act, proposed in April 2021, is a landmark regulation aimed at ensuring that AI technologies are safe, transparent,...
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The Power of Rebranding: How It Could Impact Website Performance
In today’s dynamic digital landscape, businesses often find themselves at a crossroads where the need for rebranding arises. Whether it’s to reflect a change in company values, target a new audience, or stay relevant in a competitive market, rebranding can be a powerful tool for revitalising a brand’s identity. However,...
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How Is A Website Crawled?
The vast and intricate web of the internet is held together by a meticulous process known as “web crawling.” This silent, behind-the-scenes operation ensures that search engines can provide users with relevant and timely information. But what exactly happens during a web crawl? How do search engines like Google, Bing,...
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