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How Does A Google Algorithm Update Affect Your Website?

In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...

A Comprehensive Guide to Revamping Your Website for 2024

In the fast-paced digital landscape of 2024, a website is more than just an online presence—it’s a dynamic reflection of your brand. To stay ahead of the curve and make a lasting impact, it’s time to give your digital storefront a fresh look. In this comprehensive guide, we’ll walk you...
Illustration of people building a website

The Impact of 5G on Digital Marketing in 2024

In the fast-evolving landscape of digital marketing, staying ahead of technological advancements is not just an option but a necessity. As we stride into 2024, one technological marvel promises to revolutionise the way businesses connect with their audience – 5G. The fifth generation of wireless technology, 5G, is more than...

Unveiling the Power of Local SEO: Why It’s Crucial for Your Business

In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
Why is Local SEO Important?
unique content

How To Curate User Generated Content

In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...

How to Keep Ahead of Current SEO Trends

SEO is an ever-evolving field. As search engines constantly update their algorithms, staying ahead of current SEO trends is crucial for the success of your online presence. In this blog post, we’ll discuss effective strategies to help you keep up with the latest SEO trends and maintain a competitive edge...
2023 SEO Trends
Toxic links

How to Disavow Toxic Links

There are a few elements to consider in link health and keeping your website clean. Every website, depending on its age, will come down with a few dodgy links from time to time. A few toxic links here and there will not be too much to worry about, but accumulated...

How GA4 Can Help Your SEO Strategy

It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...
Google Analytics 4, GA4
Instagram Threads

What Do We Know About Threads?

In the wake of new social media platforms and controversial new approaches, Meta has formed a new way to communicate with followers. Threads is a branch of Instagram, using the same data and information as you would expect to use within the picture-sharing app. Except the Threads branch is very...

How to create TikTok content

Social media has been around for over 20 years, with there being constant changes due to the trends that come and go. Since the pandemic, video content has become more popular, with TikTok rising to the top of the charts. With millions of active users worldwide, this platform is known...
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Instagram post

Understanding The Instagram Algorithm

We all have that age-old question of what really is involved in the algorithms of social media, and how do they change? They feel as illusive as the Google algorithms from an SEO perspective, which will open up a whole new can of worms when you’re looking into ways to...

Our Guide to Influencer Marketing

As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...
Instagram Mosseri 2021
SEO trends in 2022 and beyond

What Ranking Factors Are Still Used Today?

Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...

Top Social Media Platforms Worldwide 2022

It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should...
Vector illustration of a person winning Instagram giveaway
Ecommerce SEO

The Benefits of SEO for Ecommerce

SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But...

Everything You Need to Know About Voice Search

A known way of searching that has been with us for over 10 years, voice search has influenced many people’s ways of approaching the search market. It’s hugely important to building a successful strategy as well, just like mobile searches should be of high importance to your website plans. Having...
All about voice search SEO in 2022
Pumpkins in different colours drawn out digitally

How Halloween Culture has Influenced Social Media (and some ideas!)

It’s now the time for pumpkin spice lattes (or PSLs) and spooky storefronts. What really started over in the States, Halloween has taken over the UK by storm and has become a really popular time for people, more so than before. While it is an ancient Celtic celebration by nature,...

How To Carry Out SEO for Bing and Other Search Engines

In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
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Magnifying Glass

How to Perform Competitor Analysis for Social Media

We’re all aware of the power of social media. While it’s a channel to connect and stay up to date with customers, it plays a pretty big role in assisting conversions with as many as 80% of shoppers researching a product online before making their purchasing decisions. It provides a...

Search Trends – Targeting Small Businesses in 2022

Search is great. It connects businesses to consumers all over the world with an active interest in their products and services. Unlike social media and other channels where you have to lure potential customers, you can target users based on intent. Whether they’re in the research stage of their journey...
Search Intent
seo fixes

Google’s May 2022 Broad Core Update

On the 26th of May 2022, Google started its first broad update of the year since it’s last in November of 2021. These algorithmic updates take place every few months and aim to improve the overall search experience that it offers. It states that while the update isn’t site specific,...

The Best Women’s History Month Campaigns

Throughout the month of March, Women’s History Month takes centre stage. It’s not just about highlighting what women have done across history, but it also brings awareness to the struggles that women have faced.  For many businesses this is an opportunity to show to their consumers what women mean to...
International Women's Day
Local SEO in 2022

The Best Ways to Boost Your Local SEO

Local SEO is only getting more relevant and important as SEO develops. It’s just as important to have a clear level of understanding of local SEO as much as it is key to keep an eye on your on-page and off-page SEO practices. In this guide we’ll be having a...

Google Maps Gets Four New Local Shopping Features

In today’s digital age it’s no surprise that 97% of users look online to find a local business. 86% of those turn to Google Maps to find them, making the touchpoint all the more important to optimise. This year Google has announced that it will give way to 4 new...
Google Maps

Pros & Cons of Instagram Giveaways

Giveaways are a great way to boost your followers and gain engagement on Instagram. If you spend a lot of time on Instagram then you will have come across many accounts running giveaways to promote new products and increase brand awareness. You may even see giveaways in your feed from...
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instagram engagement

Instagram Engagement – 7 Tips to Success

If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success…   Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...

The benefits of Instagram’s SEO Update

Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
Instagram SEO Search update

3 Trends To Help Plan Your Social Media Strategy

Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
social media strategy
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Our 4 Favourite Instagram Grids from Local Businesses

Making your content ‘Instagrammable’ is something every business needs to consider in order to be successful in the world of social media marketing. It’s not enough for brands to simply take random photos and add them to Instagram without a purpose or theme. If you want to stand out and...

5 Expert Tips for IGTV Success

IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...
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Why Has My Instagram Engagement Dropped?

Have you noticed a big decline in the number of likes and engagements your Instagram posts are receiving? You are not the only one and many are searching for answers! Independent studies have shown a gradual decline in Instagram’s brand page engagement rates over the last six months. Some believe...

Instagram Creator Accounts – What you need to know

Instagram is slowly releasing new Creator Accounts, which seem to have been created specifically for influencers. Instagram Creator Accounts are similar to Instagram Business Accounts, offering special features and analytics; however there are some big differences you need to know about before making the switch… 1. Can anyone access a...
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Three Simple Ways to Improve Your Instagram Story Engagement

If you are looking for some easy ways to get more engagement on your Instagram stories or you want people to spend more time viewing your content, then these three tips will help… Don’t panic, these tips are simple, even if you are new to the platform. You just need...

What is a Facebook Messenger Bot?

Are you interested in Facebook Messenger Bots but unsure how to use them, or even set them up? It’s worth starting by understanding the purpose of a bot. In simple terms, a messenger bot is an automated messaging software which uses artificial intelligence to have a conversation with the user....
messenger bot

3 Tips for Writing Your Instagram Business Bio

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...

How to use Instagram Nametags for Your Business

    Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...
Instagram

Do I need to pay for Google Maps? Google Maps Platform Pricing

A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...

Google 2018 Update: How to get your new Google Map API Key

A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...
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5 SEO Blog Title Mistakes to Avoid in 2024
In the ever-evolving realm of digital marketing, Search Engine Optimisation remains a critical aspect of ensuring online visibility and driving organic traffic to your website. As we step into 2024, staying abreast of the latest SEO trends is paramount. One often overlooked element is the art of crafting compelling blog...
How Does A Google Algorithm Update Affect Your Website?
In the vast landscape of the internet, Google reigns supreme as the primary gateway for users seeking information, services, and products. With billions of searches conducted daily, the search engine giant continually refines its algorithms to deliver the most relevant and high-quality content to users. However, for website owners and...
What Is the Role of AI in Search Marketing?
As we step into the heart of the digital age, the role of Artificial Intelligence (AI) in shaping our online experiences has become increasingly profound. In the dynamic realm of internet search, 2024 marks a pivotal moment where AI is not just a supporting player but a transformative force. So,...