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Google Chrome is Now Marking HTTP Sites “Not Secure”

In an effort to make the Internet a more secure environment for users, Google Chrome has now started marking all plain HTTP sites “not secure” by means of a label next to the URL. Webmasters were given over six months’ notice of this change, but so far only a subset...

New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...

Google Decreases the Length of Meta Descriptions

Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...

A Quick Guide to GDPR for Businesses

GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
GDPR for businesses
GDPR for Schools

GDPR for Schools – Are You Ready?

The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...

Have Google Made PPC More Expensive?

One of the biggest pieces of digital marketing news this week is Google’s format change – namely, removing ads on the right-hand side of search results. This change also means that they’ve added one more ads to the top section of search results for high volume/competition search terms. So what...
Wearable Technology Graphic

Wearable Technology Trends: Personalised Marketing With Promise

Personalisation marketing customises products, services and communications for potential consumers.  This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales.  Successful shopkeepers know to remember their customers’ names, welcome them back...

Google’s New Mobile Ranking Changes

Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015.  This is in response to the growing number of internet users now conducting searches on mobile devices.  As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...

The World Cup will generate about 4.3 exabytes of data traffic

In  a new report Cisco estimates a million minutes of video will cross the net every second in 2018 totaling 131 exabytes per month. The annual report stated that more people will watch higher quality video driving the huge increase. They also estimated that around 79% of all date in...

Bride Walks Down Aisle Wearing Google Glasses

Jessica Kuan recorded this special moment in her life with the help of Google Glasses as she married Steven Soong on Aug 23rd. “My husband and I have a love for technology. We wanted to use Google Glass to capture the most intimate moment of our lives,” Kuan said in...
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Quick Wins To Improve Existing Content
In the ever-evolving landscape of online content, the need for continuous improvement is paramount. Whether you’re a blogger, content marketer, or website owner, enhancing existing content can breathe new life into your digital presence, driving more traffic, engagement, and ultimately, conversions. But what if you don’t have the time for...
Boosting Your Ecommerce Conversions: Strategies for Success
In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for driving sales and maximising conversions. As we navigate the digital marketplace in 2024, it’s crucial for online retailers to adopt innovative strategies that capture the attention of consumers and inspire them to make purchases. Here are...
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...