Archive

Month: May 2015

Google’s Adding a Button to Buy Straight from Search Results

Soon people will be able to buy your products online without going to your website. Google’s Chief Business Officer, Omid, Kordestani, announced that ‘there’s going to be a buy button. It’s going to be imminent’ at the Code Conference in California on Wednesday. The change will be rolled out on mobile...

That’s It – You Officially Can’t Ignore Social Media

Facebook is old enough to go to high school, Twitter is bigger than Brazil and Mexico combined, and – most importantly for you – 93% of consumers expect businesses to have a presence on social media. For a business today, not having a social media presence is the same as not...
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Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...
Google Is Removing Average Position
Last month Google announced they are getting rid of the Average Position metric. This ties directly into the November announcement of the Impression (Absolute Top) % and Impression (Top) % which describe what percent of your ads appear at the top of the page and the absolute top of the...
How to Increase Your Ecommerce Conversions
A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...