Archive

Month: May 2015

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Google’s Adding a Button to Buy Straight from Search Results

Soon people will be able to buy your products online without going to your website. Google’s Chief Business Officer, Omid, Kordestani, announced that ‘there’s going to be a buy button. It’s going to be imminent’ at the Code Conference in California on Wednesday. The change will be rolled out on mobile...

That’s It – You Officially Can’t Ignore Social Media

Facebook is old enough to go to high school, Twitter is bigger than Brazil and Mexico combined, and – most importantly for you – 93% of consumers expect businesses to have a presence on social media. For a business today, not having a social media presence is the same as not...
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How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
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5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
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How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...
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