Archive

Month: August 2020

Content Marketing

How to Measure ROI for Content Marketing

Content marketing is an important tool to help companies generate leads, encourage subscribers, maintain customer relationships, and potentially even increase income. It’s a broad term, referring to anything from email newsletters to eBooks. However, content marketing takes time and, unless you do it yourself, it will require money, so you’ll...

Blogging for your business top tips

A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
Blogging for Business
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Using Google Trends to Refocus Your July Marketing Goals
As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...
What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...