Archive

Month: September 2014

Innermedia Team Building Exercise: Giant Jenga

Company culture is statistically growth enhancing.  At least that’s what you say to yourself when you’re stacking blocks on a Friday afternoon. It’s also hard to duplicate, according to Forbes this month in an article about organisational success. It was Ralph who brought in this week’s challenge. Valeria: “Who just...

Finding Your Voice: Copywriting for Brands

Writing’s easy – we all learned it at school, right? Getting the right words on paper (or screen) can be surprisingly difficult, especially when you’re counting on the vocabulary, tone, and register to tell the reader who you are and what you stand for. Finding a brand’s voice is an...

Twitter Lessons from Sweden (Yes, the Country)

Let’s be honest, most social media innovations come from larger companies or creative SMEs – they rarely come from governments or entire countries, where the attitude to digital can be quite conservative. But Sweden is different. In 2011, Visit Sweden and Svenska Institutet launched Curators of Sweden – a project...

How to Use Videos to Boost SEO

Content is the lynchpin of SEO, but you don’t necessarily have to create written content for it to work. In fact, a multimedia approach can provide more traffic variety and increase your gains. That’s why video provides fantastic opportunities for SEO and general online exposure.     Why Make Videos...
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Blogging for your business top tips
A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
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Using Data to Determine Your Marketing Strategy and Budgets
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
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Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...