Archive

Month: September 2014

Innermedia Team Building Exercise: Giant Jenga

Company culture is statistically growth enhancing.  At least that’s what you say to yourself when you’re stacking blocks on a Friday afternoon. It’s also hard to duplicate, according to Forbes this month in an article about organisational success. It was Ralph who brought in this week’s challenge. Valeria: “Who just...

Finding Your Voice: Copywriting for Brands

Writing’s easy – we all learned it at school, right? Getting the right words on paper (or screen) can be surprisingly difficult, especially when you’re counting on the vocabulary, tone, and register to tell the reader who you are and what you stand for. Finding a brand’s voice is an...

Twitter Lessons from Sweden (Yes, the Country)

Let’s be honest, most social media innovations come from larger companies or creative SMEs – they rarely come from governments or entire countries, where the attitude to digital can be quite conservative. But Sweden is different. In 2011, Visit Sweden and Svenska Institutet launched Curators of Sweden – a project...

How to Use Videos to Boost SEO

Content is the lynchpin of SEO, but you don’t necessarily have to create written content for it to work. In fact, a multimedia approach can provide more traffic variety and increase your gains. That’s why video provides fantastic opportunities for SEO and general online exposure.     Why Make Videos...
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Should I Bid On My Own Brand?
Many advertisers have definitely bought into the practice of bidding on search terms that include a brand name, but often we will see clients question the validity of this. They ask, and fairly so, what’s the point if I’m going to show up anyway? That is the question as Paid...
How to Plan a Successful Live Q&A Event Using Social Media
Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry. If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a...
5 Ways to Improve Instagram Engagement
Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...