Archive

Month: October 2016

google-amp

It’s Time to AMP Up Your Website

A year on from the launch of AMP (Accelerated Mobile Pages), Google have announced a global rollout in mobile search results. Now that there are over 600 million AMP-enabled pages online from top publishers such as Washington Post, Slate, Gizmodo, Wired, Pinterest, eBay, and Reddit, Google are moving to the next...
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Boosting Your Ecommerce Conversions: Strategies for Success
In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for driving sales and maximising conversions. As we navigate the digital marketplace in 2024, it’s crucial for online retailers to adopt innovative strategies that capture the attention of consumers and inspire them to make purchases. Here are...
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...