Archive

Month: February 2016

Have Google Made PPC More Expensive?

One of the biggest pieces of digital marketing news this week is Google’s format change – namely, removing ads on the right-hand side of search results. This change also means that they’ve added one more ads to the top section of search results for high volume/competition search terms. So what...

SEO Spring Clean Your Site for 2016

Ideally, all site owners should spend some time every single month working on their SEO – adding fresh content to their website, working on their link profile, and optimising things like images so that they have the best possible foundation for their off-site optimisation. Unfortunately, a lot of businesses don’t...
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Google Plans to Make Chrome’s Non-Secure Site Warnings More Obvious
Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
How to Optimise Content for the Google Featured Snippet Box
The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
Google’s Speed Update Makes Speed a Ranking Factor on Mobile
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...