Archive

Month: October 2019

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Featured Snippets: Desktop vs. Mobile Study

A recent study has found that Google showed featured snippets on desktop 86.6% of the time, compared to 73.3% on mobile devices. This sort of research is important for SEO professionals to get their heads around because understanding which devices our target keywords feature on more consistently could help us...

Less Than Half Of Google Searches Result In A Click

In June of 2019, for the first time ever, a majority of all browser based searches on Google resulted in zero clicks. First of all, what does that mean? More people are going to Google and doing more searches but less people are clicking on results. Google is now presenting...
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instagram advertising

How to Create an Instagram Advert in 5 Simple Steps

If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...
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How to Optimise Your Site Structure for the Best SEO Results
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
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5 Tips for Increasing Website Engagement
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
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How COVID-19 Will Affect Digital Marketing this Summer
Since the pandemic began in the early part of 2020 a lot of businesses in all shapes and forms have had to adapt. As businesses look to work from home, operate digital workplaces and look to build their business online, it’s fair to say that the digital marketing industry has...