Archive

Month: October 2019

Featured Snippets: Desktop vs. Mobile Study

A recent study has found that Google showed featured snippets on desktop 86.6% of the time, compared to 73.3% on mobile devices. This sort of research is important for SEO professionals to get their heads around because understanding which devices our target keywords feature on more consistently could help us...

Less Than Half Of Google Searches Result In A Click

In June of 2019, for the first time ever, a majority of all browser based searches on Google resulted in zero clicks. First of all, what does that mean? More people are going to Google and doing more searches but less people are clicking on results. Google is now presenting...

How to Create an Instagram Advert in 5 Simple Steps

If you are new to Instagram advertising and would like to test it out, we are here to help! There are loads of options within Facebook’s Creative Studio for Instagram Ads. This may seem a little over whelming at first, however with our simple guide we can help you to...
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3 Trends To Help Plan Your Social Media Strategy
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Why Your Website Should Not Be Running on HTTP
As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...
Managing Your Online Presence During the COVID-19 Pandemic
The coming days, weeks and even months will test the tenacity and resolve of many companies around the world. The impact of the COVID-19 pandemic will be unique to each business and even from location to location, but the truth of the matter is that we are far from “business...