Archive

Month: March 2015

Wearable Technology Graphic

Wearable Technology Trends: Personalised Marketing With Promise

Personalisation marketing customises products, services and communications for potential consumers.  This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales.  Successful shopkeepers know to remember their customers’ names, welcome them back...

How to Ensure Professional Headshots

A great photographer has an eye for composition and can evoke warmth and a genuine expression in a subject.  He or she will know how to position you in a variety of settings that will best reflect the goals and personality of your company. Instances that you would need a professional photo...

Google’s New Mobile Ranking Changes

Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015.  This is in response to the growing number of internet users now conducting searches on mobile devices.  As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...

7 Rules of Killer Content: Then and Now

Great content has always been at the heart of compelling messages; from landmark speeches and ground-breaking novels to the finest internet landing pages. Leaders like Martin Luther King, Maya Angelou and Winston Churchill knew how to engage audiences through language. The principles they used still apply in business today. So...

Is SEO All About Linkbuilding?

Linkbuilding is one of the most discussed aspects of SEO; whether it’s finding ways to get authoritative links to your site or discussing Google’s latest way of identifying spammy links, there are so many discussions that it’s easy to think that it’s the most important aspect of SEO. While it’s...

Case Study: One Activity Improved Conversions (and Rankings, and Shares…)

Conversions are essentially the reason why most business sites exist; while traffic and engagement metrics are important in understanding how people get to the site and travel through it, everything that we do when working on a site is geared towards getting those enquiries or sales. The Challenge and the...
Lets Get Started Contact Us
Latest News
Instagram Tests Hiding Like Counts
According to leaked information, many Instagram users in Canada will not be able to see how many likes other users are getting on their posts in the coming days. This test is designed to put the focus back on the photos, rather than on the popularity of other users. In...
Is Facebook Organic Marketing Dead?
Facebook has changed and if you work in a social media role, or look after your own business’s Facebook content, then you will have noticed that your organic marketing efforts are falling on deaf ears. The reach has declined and the engagement just isn’t there. So what can you do...
Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...