Archive

Month: March 2015

Wearable Technology Graphic

Wearable Technology Trends: Personalised Marketing With Promise

Personalisation marketing customises products, services and communications for potential consumers.  This is done in a variety of intelligent ways from measuring need to fulfilling it via advertising, friendliness and the latest technology. Personalisation has always helped to fuel sales.  Successful shopkeepers know to remember their customers’ names, welcome them back...

How to Ensure Professional Headshots

A great photographer has an eye for composition and can evoke warmth and a genuine expression in a subject.  He or she will know how to position you in a variety of settings that will best reflect the goals and personality of your company. Instances that you would need a professional photo...

Google’s New Mobile Ranking Changes

Google announced on its Webmaster Central Blog that mobile search is changing on April 21st, 2015.  This is in response to the growing number of internet users now conducting searches on mobile devices.  As Google warned in 2014, new algorithms are being introduced to accommodate this increase. What Effects Does...

7 Rules of Killer Content: Then and Now

Great content has always been at the heart of compelling messages; from landmark speeches and ground-breaking novels to the finest internet landing pages. Leaders like Martin Luther King, Maya Angelou and Winston Churchill knew how to engage audiences through language. The principles they used still apply in business today. So...

Is SEO All About Linkbuilding?

Linkbuilding is one of the most discussed aspects of SEO; whether it’s finding ways to get authoritative links to your site or discussing Google’s latest way of identifying spammy links, there are so many discussions that it’s easy to think that it’s the most important aspect of SEO. While it’s...

Case Study: One Activity Improved Conversions (and Rankings, and Shares…)

Conversions are essentially the reason why most business sites exist; while traffic and engagement metrics are important in understanding how people get to the site and travel through it, everything that we do when working on a site is geared towards getting those enquiries or sales. The Challenge and the...
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Optimising Your Visual Presence: The Importance of Image SEO
Search engine optimisation has become a cornerstone strategy for businesses to enhance their online visibility and attract organic traffic. While much emphasis is placed on optimising text content, the importance of image SEO should not be overlooked. In today’s visually-driven online ecosystem, optimising images for search engines is essential for...
Understanding Negative Keywords in Paid Search
In the world of digital marketing, paid search advertising is a powerful tool for driving targeted traffic to your website and reaching potential customers. However, optimising your paid search campaigns requires more than just selecting the right keywords—it also involves understanding the concept of negative keywords. Negative keywords play a...
What is Visual Search in Digital Marketing?
In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As consumer behaviours continue to evolve, marketers are constantly seeking innovative ways to engage their audience. One such innovation that has gained significant traction in recent years is visual search. In this blog post, we’ll explore...