Archive

3 Tips for Writing Your Instagram Business Bio

Hayley Lewis
10th December 2018

Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative and grab their attention. Creating an engaging bio will give you the best shot of attracting new customers to your business.

So how do you do this? Read on for our top three tips…

Tip 1: Your name

The name and username fields are the only parts of your Instagram profile that are included in Instagram searches. This means that in the name section of your bio, it is a good idea to include an important keyword, along with your brand name, to help people discover your account.

Tip 2: Try to convey your unique brand voice and personality.

When you are writing your Instagram business bio, try to remember to be human and not too corporate. You want users to be able to relate to you and see who is behind your brand.

Tip 3: Include a call to action.

Give visitors a clear direction of what you want them to do after visiting your profile. If your goal is to build up your followers, then your call to action might be simply to ask visitors to follow your feed.

Most business bios include a call of action to visit their website. In this case, make sure that your call to action matches your clickable link in your bio.

Lets Get Started Contact Us
Latest News
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...
3 Trends To Help Plan Your Social Media Strategy
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Why Your Website Should Not Be Running on HTTP
As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...