Top Social Media Platforms Worldwide 2022

Vector illustration of a person winning Instagram giveaway
11th November 2022

It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should you stick to Facebook and Instagram or change it up a little and target youngsters as well with TikTok and Snapchat? It is questions like these that will lead you to make effective decisions that will have a positive impact on your business. To help you understand a little bit more, we have put together a guide on the current top social media platforms worldwide.  


Instagram has over 1 billion users a month, which comes as no surprise given its perfect blend of personal and professional content. Not only is it a heavily engaging app, but it is very easy to navigate your way through. Instagram is commonly used by influencers and small businesses. Many artists post regular content for their followers to keep up to date with. Instagram is perfect for those who love a picture-perfect feed with the clever use of trends in each post. Regular posting is a necessity in order to keep the algorithm happy.  


Facebook tops Instagram with up to 3 billion monthly users visiting the platform. It is arguably the biggest and most popular social media platform in the world. Facebook can be used to share news, short videos and other visually engaging content. This is a great platform to concentrate on if the majority of your audience is over the age of 30. Facebook is all about communication so keep close to bold and attractive headings to engage viewers.  


This is one of the most popular social media platforms out right now, mainly amongst those between the age of 10 and 30. TikTok has over 1 billion monthly users and is continuously growing. It is a great app that fosters content creators of any genre. This can range from beauty to books. This platform is easily accessible and provides opportunities to collaborate and communicate easily with others using the app. TikTok is all about short and sweet videos of any kind. Anything that is catchy or follows a trend will surely become popular when done correctly. TikTok is the perfect app for those who have a young audience as this is where you will surely find them.  


Snapchat is not as popular as the above but remains to be one of the most heavily used apps for those under the age of 25. This app is commonly used to share life updates with close friends as users take advantage of the quick and disappearing factor of pictures and videos. Snapchat content is successful when following the storytelling style. If you have a knack for amusing and educating viewers, this could be the app for you and your business. Once again, Snapchat is aimed at younger viewers, so will be perfect for brands with a younger target audience

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