Archive

Your Guide to Page Load Speed

29th May 2018

If a page on a website takes a long time to load, you might let out a sigh and move your mouse around impatiently. If it takes a really long time to load, you might even give up and try a different website. Many studies emphasise the relationship between page speed and bounce rate, concluding that every millisecond is important. Page speed has been a big ranking factor for any website on desktop since 2010 and, more recently, on mobile. This is because it’s such a major aspect of user experience; people want information without having to work too hard to find it.

What Does the Research Say?

In some recent research carried out by SEMrush on 150,000 different websites, 82.89% had various issues that negatively influenced their page speed, all with varying levels of severity. These issues included things like uncompressed or uncached JavaScript and CSS files or large HTML page size. In fact, a massive 68.09% had unminified JavaScript and CSS files. All of these issues have something in common as well as slowing down the site; they can all be addressed. We provide this service to our clients on a monthly basis due to the importance of both SEO (search engine optimisation) and general user experience.

How Can Innermedia Help?

At Innermedia, we are proud to say that we produce excellent page speeds for our clients, averaging at around 90/100. We work hard to achieve these results and can help you do the same, by trimming down your page sizes, cleaning up your redirects and leveraging your browser caching, amongst other important changes. Feel free to get in touch to discuss how we can improve and monitor the performance of your website and, as a result, increase your conversion rate.

Lets Get Started Contact Us
Latest News
Using Google Trends to Refocus Your July Marketing Goals
As summer unfolds, so do changes in consumer behaviour, search interest, and digital engagement. July marks a critical time to reassess your marketing goals — not just to stay on track, but to respond to real-time data that reveals what your audience actually wants. One powerful and free tool to...
What Do Lava Lamps Have to Do With Website Security?
It might sound odd, but lava lamps are helping keep the internet secure. At Cloudflare’s San Francisco HQ, there’s a wall of over 100 lava lamps bubbling away 24/7, not just for decoration, but as part of a high-tech encryption system. Here’s how it works: Lava lamps produce unpredictable motion....
Instagram Marketing Trends to Watch in 2025
Instagram has been a staple for brands looking to connect with audiences through creative visuals, stories, and targeted ads. As we move into 2025, the platform continues to evolve, presenting new opportunities for marketers to explore. Below are the key Instagram marketing trends to watch for in 2025. 1. AI-Powered...