Archive

Spotlight on Social: Brand Page Facebook Timeline’s Announced

2nd March 2012

 

As Facebook users will have noticed in recent weeks, Facebook profiles have changed. Users will have seen their ‘Wall’ replaced by a Timeline that lets them highlight photos, posts, and life events in a way that helps tell a story. The Facebook Timeline makes it easier to rediscover status updates and photos that have been shared in the past and brings to life your most important moments on Facebook.  The Facebook Timeline is now available worldwide and brand page timelines are to go live at the end of March. This presents the question, are Timeline’s useful for brands?

The simple answer is Yes. The Facebook Timeline is a better medium for brands to tell their story, create an identity and to show their own philosophy in the same way that that individuals use their Facebook timeline to tell their story. Organizations have identities too and a timeline allows brands to convey these identities. Brands can begin their timeline with the date they were established, and can highlight specific milestones by starring a Timeline entry so it appears twice as large. Overall a brand Timeline is a lot more engaging and social, a necessity if brands are to improve their online presence.

If you believe that your brand or business could benefit from a Facebook Timeline, and would like more information on improving your online presence through social media or online promotion contact Innermedia today.

 

Lets Get Started Contact Us
Latest News
Local SEO – 5 Actionable Tips You Can Do Today
Did you know that according to Google 46% of searches made now have a local intent? What is Local SEO? Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips...
Google Is Removing Average Position
Last month Google announced they are getting rid of the Average Position metric. This ties directly into the November announcement of the Impression (Absolute Top) % and Impression (Top) % which describe what percent of your ads appear at the top of the page and the absolute top of the...
How to Increase Your Ecommerce Conversions
A lot of effort goes into building an ecommerce business. However, in many cases, digital marketers place their focus on increasing traffic to the website, rather than on encouraging conversions. This is a shame because it actually requires less investment and leads to quicker results. There are lots of things...