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How Many Keywords Should I Include in my Posts?

Charlotte Coverley
7th August 2018

Many digital content writers want to know exactly how many keywords they should use in a website page or blog post. They often think that the more keywords they use, the more likely the traffic will come pouring in. However, the truth is when it comes to keyword density, there is no clear answer. In fact, there is no evidence to suggest that a particular number of keywords equates to a particular number of website visitors.

Are Keywords Still Important?

Although there is no exact answer when it comes to how many keywords should be used on a page or post, they are still important when it comes to SEO, but only if they’re used wisely. The main thing to remember is that search engines want to be as user friendly as possible! Their aim is to show the most valuable website pages within their results.

So, by stuffing your page with the same keywords multiple times, you are not providing useful information to your readers. Instead, it is wise to use different variations of your keywords; the general framework of the content and your ability to answer a user’s queries are far more important features than keyword density. Think about factors such as the location of your business or what age range it is targeted at and come up with various keywords.

How to Come up With Keywords

Before writing a piece of content, keyword research and extensive planning is necessary. There are many tools on the web, such as SEMrush or Google Keyword Planner, than can help you come up with suitable options for your keywords. Make sure the words you choose are appropriate for the purpose of your content, have sufficient search volume and make sense for your brand. It’s vital that, whilst you continually optimise your website for search, you also think about the experience of your users.

If you have any questions about content marketing or SEO, please don’t hesitate to get in touch and a member of the team will be able to help.

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