Archive

Google is Urging for Faster Page Speed on Mobile

page speed
Charlotte Coverley
24th August 2018

Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as good an experience on a website as desktop users. After all, people want to find answers to their questions as soon as possible, especially when they’re on-the-go and using their mobiles. There is a strong correlation between page speed and bounce rate, which is why website owners are being urged to improve it.

Of course, there are other important aspects of SEO that can make or break your organic performance. This means that the repercussions won’t necessarily be major if you have slow load speed on mobile, as long as you’re ticking all other SEO boxes. However, having a slow website could prevent you from beating your competitor to the top spot in an SEO tie-breaker. Web developers and SEO professionals are encouraged to think broadly about how they can improve a user’s experience.

There are lots of things that could be influencing the load speed of your website, including uncompressed images, uncached JavaScript and large HTML page size. Luckily, these issues can all be addressed. In fact, Innermedia can provide this service for you, which will involve tidying up your redirects, cutting down your page sizes and leveraging your browser caching, alongside other alterations. Please feel free to contact us on 01707 875 721 if you require our support.

Lets Get Started Contact Us
Latest News
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...
3 Trends To Help Plan Your Social Media Strategy
Whether you are putting together a new social media strategy for your business or updating an existing one, it is important to research current trends and successful industry content. Here are three social media trends you should know about in order to create a successful 2020 strategy… Dark Social Social...
Why Your Website Should Not Be Running on HTTP
As well as providing crucial security and data integrity for both your website and the personal information of your users, HTTPS is a requirement for many recent browser features, especially those necessary for advanced web apps. In fact, it is sometimes referred to as “secure HTTP”. Even if your website does...