Top 3 On-Page SEO Factors to Consider
Building a backlink profile and regularly publishing optimised content are two very important aspects of SEO. However, search engines are becoming increasingly more complicated and it’s worth thinking about other aspects of SEO so as not to neglect anything. Having good on-page SEO, for example, is another great way to boost your rankings and improve your website’s overall performance. Here are 3 things you should think about when auditing your website, or even designing a brand new one:
1. Is your website mobile friendly?
Google’s primary ranking index is the mobile first index, so if your website isn’t responsive across all types of device then you won’t see yourself at the top of the SERP. Long scrolls are generally more desirable to a mobile user thank links which force them to load up another page. Fast page speeds are also highly important to mobile users, so be sure to minify on-site resources.
2. Is your content relevant to the user?
As a website owner, user intent is something you should have a clear understanding of. If your content is not relevant to the search then it will be devalued. The best thing you can do to improve relevance is see what’s already ranking on the SERP for the key terms that are important to your business and try to mimic that content, without plagiarising. Long-form content is also great because it deals with many user concerns in one go.
3. Are your website visitors engaged?
User engagement is another ranking factor for Google, so it’s worth assessing your metrics on analytics. Average Session Duration and Pages per Session are good indicators of how engaged your users are. The longer they spend on your website, reading your content and browsing different pages, the more interested they clearly are. If a page has a high bounce rate you should work on making it more appealing to your visitor. You could insert call-to-actions across your website to encourage conversions and other actions.
Although this article is just a snapshot of on-site SEO, it should serve as a great foundation and give you an idea of what to look out for during your next audit. Looking at SEO from a holistic point of view rather than focussing on one or two aspects will help you survive an ever-changing digital atmosphere.