What Is Content Amplification?

15th May 2023


Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content amplification”, which allows you to get the right eyes on your site and the most ROI for your content marketing. Below is more on why you should invest in content amplification and the strategies to use.


Why You Might Want to Amplify Your Content:

  • Bring potential customers to your site.
  • Gain new interest on older pieces of content and keep the momentum going.
  • Generate higher ROI from content marketing.
  • Build brand awareness and familiarity so that you can be remembered and yield sales later down the line.
  • Updating content can help with SEO.


Content Amplification Strategies

There is a plethora of ways that you can bring more attention to your content, and below are just a few.


With each of the above it’s important to get targeting right, so you will need to learn about the platforms your target audience use. Messaging is also vital for the effectiveness of your content amplification campaigns. To promote a blog post for example, you might want to use a carousel on Instagram as it’s a visual platform and a bullet pointed summary for Twitter.


To identify what needs a boost, we recommend carrying out a content audit. Identify your lowest performing pages that could do with amplifying and those that perform well for future ads.


If you are choosing to advertise, you will have a few things to consider such as:

  • The keywords to target in your campaigns
  • Whether the platforms are right for your business
  • CPC (cost per click)

Get in touch with a member of our expert team for help with your content marketing.

Lets Get Started Contact Us
Latest News
Unveiling the Power of Local SEO: Why It’s Crucial for Your Business
In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
Elevate Your Digital Presence: SEO Strategies for the New Year
With a new year just around the corner, now is the perfect time to reassess and revitalise your digital presence. Search Engine Optimisation (SEO) continues to be a crucial element in ensuring your online visibility and success. Here are some effective strategies and tips to up your SEO game in...
How To Curate User Generated Content
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...