How To Get Noticed on Social Media

Social media is the place to be for all businesses who want to escalate their client base without added costs. However, it isn’t just a matter of relying on social media algorithms to do the work for you. In order to get your unique content seen and displayed on the big page, you may need to focus on a few more details along the way. Purely leaving the work to algorithms can result in fewer followers and a decreased chance of potential customers coming across your page. Social SEO will help you as it ensures your content is seen by people who are searching for companies like yours that offer a particular product or service. Read on to find out more about Social SEO and how it can help your business grow on social media platforms.  

What is Social SEO? 

Social SEO is the practice of combining both SEO and social media strategies to improve positions in search. By adding text-based features such as alt tags and captions to your posts, you can increase the chances of users finding your content whilst browsing platforms. Whilst social media was once used to network and view personalised feeds of content, it is now actively used to source new and particular information. Social SEO ensures you get that chance to instantly be found by those who are searching for you.  

Instagram SEO tips: 

• Use keywords in your Instagram handle and bio.  
• Include hashtags. Keywords used in the caption through hashtags are extremely effective and help your content appear on relevant pages.  
• Alt tags, this may not be one that many are familiar with, however, can be the route to ensure Instagram knows exactly what your content is and who to show it to.  
• Location. This is a great point to remember as it will appear on Instagram maps, which doubles up as a local business search. 

Twitter SEO tips: 

• Use keywords in your Instagram handle and bio. 
• Twitter is known for limiting the number of characters you can work with, so be savvy when it comes to your choice of keywords. Try and incorporate them into your post so they look natural, but are still valuable to users.  
• Once again, use alt tags. If you share an image on Twitter, be sure to add an alt tag that includes a relevant keyword.  

Facebook SEO tips: 

• Use keywords in your Instagram handle and bio. 
• If you have different locations for your business, create a location page so it is easy for potential customers to view. Don’t forget to add your business address to your profile too. 
• Include relevant keywords that work well with your post.  

Social SEO is perfect for business and the easiest way to get your content seen quickly. Not only will it help you grow quickly on each social platform but can help you reach a sector of customers who don’t use conventional search engines.