Archive

How To Carry Out SEO for Bing and Other Search Engines

SEO icon
22nd August 2022

In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some of these can help to somewhat protect your business against Google’s algorithm updates as you have a means to bring in search traffic whilst things are awry. Also, it can help you with targeting and reaching your niche. In the UK, Bing has a 5.18% share and is favoured amongst older users that are over the of age 35. Research shows that this demographic, and in particular the over 65’s, are not fans of Google.

 

It may not yield much, but if you’ve had a route around your analytics tools and have reason to believe that there is room for growth on other search engines, this guide is here to help!

 

How to Do SEO for Other Search Engines

Just like Google, you will need to build high-quality content. Much of the same ranking factors apply. Where things differ, however, is in how advanced they are. Google is much smarter than its counterparts. When writing content, you must make sure that keywords are naturally occurring and that your content doesn’t appear as though it has been “keyword stuffed” – a black hat practice which will get you in some serious trouble. Instead, it has a clever way of analysing content and gauging an idea of the keywords that it should rank for. This is known as LSI or Latent Semantic Indexing. Exact keywords do not need to be used whereas with others such as Bing, they do. This should be done sparingly without overusing keywords and keyword stuffing.

 

Meta Keywords

Once upon a time before Google became more advanced, there were meta tags that you could add to your HTML code specifically for search engines. It would give websites the ability to indicate what their content is about and what they would like to rank for. However, this was then manipulated and discredited by Google back in 2009. They are still looked at by Bing and lesser-known search engines, so should be considered as a part of your SEO strategy.

 

Keyword Research

Just like the other search engines, you will need to carry out keyword research – something that’s even more so important as keywords must be explicitly added to your content as mentioned above. Tools that are great for this are the free “Bing Webmaster Tools” and AHREFs.

 

If you would like help with your SEO strategy, feel free to get in touch!

Lets Get Started Contact Us
Latest News
The Impact of a U.S. TikTok Ban on Global Advertising Strategies
The potential ban of TikTok in the United States has been a hot topic in recent years, with implications stretching far beyond individual users. For businesses, particularly those involved in digital marketing and advertising, such a move could significantly disrupt established strategies and force a revaluation of how to reach...
The Rise of Zero-Click Content: What It Means for Marketers in 2025
In the evolving digital landscape, zero-click content is rapidly redefining how users interact with information online. By 2025, this trend is expected to dominate, making it a crucial consideration for marketers aiming to stay ahead. But what exactly is zero-click content, and how can businesses adapt to thrive in this...
What’s Next for SEO in 2025?
As we move into 2025, the world of search engine optimisation (SEO) continues to evolve at a rapid pace. With constant algorithm updates, advancements in AI, and shifts in user behavior, staying ahead of the curve is critical for marketers and businesses alike. Let’s explore the trends and strategies poised...