How To Carry Out SEO for Bing and Other Search Engines
In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some of these can help to somewhat protect your business against Google’s algorithm updates as you have a means to bring in search traffic whilst things are awry. Also, it can help you with targeting and reaching your niche. In the UK, Bing has a 5.18% share and is favoured amongst older users that are over the of age 35. Research shows that this demographic, and in particular the over 65’s, are not fans of Google.
It may not yield much, but if you’ve had a route around your analytics tools and have reason to believe that there is room for growth on other search engines, this guide is here to help!
How to Do SEO for Other Search Engines
Just like Google, you will need to build high-quality content. Much of the same ranking factors apply. Where things differ, however, is in how advanced they are. Google is much smarter than its counterparts. When writing content, you must make sure that keywords are naturally occurring and that your content doesn’t appear as though it has been “keyword stuffed” – a black hat practice which will get you in some serious trouble. Instead, it has a clever way of analysing content and gauging an idea of the keywords that it should rank for. This is known as LSI or Latent Semantic Indexing. Exact keywords do not need to be used whereas with others such as Bing, they do. This should be done sparingly without overusing keywords and keyword stuffing.
Once upon a time before Google became more advanced, there were meta tags that you could add to your HTML code specifically for search engines. It would give websites the ability to indicate what their content is about and what they would like to rank for. However, this was then manipulated and discredited by Google back in 2009. They are still looked at by Bing and lesser-known search engines, so should be considered as a part of your SEO strategy.
Just like the other search engines, you will need to carry out keyword research – something that’s even more so important as keywords must be explicitly added to your content as mentioned above. Tools that are great for this are the free “Bing Webmaster Tools” and AHREFs.
If you would like help with your SEO strategy, feel free to get in touch!