Archive

Why website loading times are so important

charles
25th April 2013

A few years ago, Google announced that website loading times impacted both search engine ranking positions and AdWord quality scores. Despite this, many people still don’t consider it when starting their web design project and it can be completely overlooked.

If Google has made a clear statement that slow loading websites will get reduced quality scores and their search engine rankings will be affected negatively, then we know that it really is important.
But the most important reason to ensure that you website loads quickly is simple. If your website doesn’t load quickly, people will leave it and you will never convert.

A study of over 1000 online shoppers published in 2009 found that:

  • 40% will abandon a website if it doesn’t load within three seconds.
  • 47% expect pages to load within two seconds.

You could have the best website design and a website that functions perfectly, but your competition is only a click away and having a slow website could give users that reasons to leave and find somewhere else.

Online customer data platform Qubit estimate that online retailers lose £1.73billion in global sales each year because of slow loading speeds. To make sure that your website is loading as fast as possible and doesn’t miss out on potential sales you should:

  • Optimise images by adding alt tags and make sure images aren’t bigger than they need to be.
  • Minimize the number of HTTP Requests and eliminate anything that isn’t necessary on that page.
  • Host your website on a good server.

For more information on improving your website or anything related to web design, contact Innermedia.

 

Lets Get Started Contact Us
Latest News
Google Core Update January 2020
For most of us a new year is the perfect chance for a new beginning. It seems that this year Google has joined in with the #NewYearNewMe resolutions and has already released the first core algorithm update of the year on the 13th January. This broad core update is not...
5 Ways to Improve your Instagram Strategy for 2020
Now that Instagram has begun to hide likes on posts, it’s harder than ever for brands to monitor popular content and increase engagement. Today brands need to do more to keep their followers engaged, and they need to dig a little deeper in order to learn what content works best...
5 Things You Should Do in 2020 if you’re a Blogger
Managing a blog is not as straightforward as people think. You can’t just log into your site and tap away at the keyboard about any old thing; you actually have to put some real effort in if you want to stay ahead of your competitors and attract loyal readers. The...