Archive

SEO Updates in Time for Christmas

christmas
Charlotte Coverley
5th November 2018

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up your SEO game in advance. Here are some quick tips to get you started:

Improve Your Metadata

 Updating your metadata is a quick and easy way to improve performance over the Christmas period. It’s your chance to create a great first impression in the SERP and you need to stand out. With that in mind, make sure you’re answering the questions your target audience is likely asking and including a USP. This will increase your click-through-rate and help generate more conversions.

Update Your Evergreen Content

 You may have written a variety of different blog posts over the last few Christmases, which you can update and re-use. This is especially true if the article has performed well in the past, and increased the amount of traffic to your site. Make sure all of your content is optimised for search and includes the appropriate keywords.

Be Active on Social Media

 When you’re sure you have great content on your website, it’s worth sharing it across your social media platforms. This will help drive traffic to the site and help you stand out amongst your quieter competitors.

 Set Up a Google My Business Profile

 Having a Google My Business profile will allow users to see more information about your business in the SERP. It’s straightforward to set up and very beneficial for your local SEO strategy, which is essential during the Christmas season.

Where holiday seasons are concerned, it’s really important that you get ahead of the game and focus on how you can maximise your earning potential. Be sure to plan in advance and do plenty of research into what does or does not work, so you understand the best ways to spend your time.

Lets Get Started Contact Us
Latest News
How to use Instagram Nametags for Your Business
    Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...
Do I need to pay for Google Maps? Google Maps Platform Pricing
A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...
How Do I Generate Leads From Social Media?
Okay so we all agree that social media marketing is an essential part of any marketing strategy. It’s a great platform to increase brand awareness, share content and to start conversations with current clients. But can we actually generate any leads from social media marketing? The answer in short is...