Archive

SEO Updates in Time for Christmas

christmas
Charlotte Coverley
15th November 2019

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up your SEO game in advance. Here are some quick tips to get you started:

Improve Your Metadata

 Updating your metadata is a quick and easy way to improve performance over the Christmas period. It’s your chance to create a great first impression in the SERP and you need to stand out. With that in mind, make sure you’re answering the questions your target audience is likely asking and including a USP. This will increase your click-through-rate and help generate more conversions.

Update Your Evergreen Content

 You may have written a variety of different blog posts over the last few Christmases, which you can update and re-use. This is especially true if the article has performed well in the past, and increased the amount of traffic to your site. Make sure all of your content is optimised for search and includes the appropriate keywords.

Be Active on Social Media

 When you’re sure you have great content on your website, it’s worth sharing it across your social media platforms. This will help drive traffic to the site and help you stand out amongst your quieter competitors.

 Set Up a Google My Business Profile

 Having a Google My Business profile will allow users to see more information about your business in the SERP. It’s straightforward to set up and very beneficial for your local SEO strategy, which is essential during the Christmas season.

Where holiday seasons are concerned, it’s really important that you get ahead of the game and focus on how you can maximise your earning potential. Be sure to plan in advance and do plenty of research into what does or does not work, so you understand the best ways to spend your time.

Lets Get Started Contact Us
Latest News
blank
Blogging for your business top tips
A blog can benefit your business in a number of ways. It can show that your company is an expert in your industry and it can help to boost your SEO, potentially generating more traffic to your website. If you are starting a new blog for your business or you...
blank
Using Data to Determine Your Marketing Strategy and Budgets
What defines successful marketing? This depends on your goals, but it’s usually all about your return on investment (ROI). In other words, is the budget you’re spending on marketing bringing in enough money for you to make a profit? It’s often difficult to determine whether or not a customer has...
blank
Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...