SEO Updates in Time for Christmas
As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up your SEO game in advance. Here are some quick tips to get you started:
Improve Your Metadata
Updating your metadata is a quick and easy way to improve performance over the Christmas period. It’s your chance to create a great first impression in the SERP and you need to stand out. With that in mind, make sure you’re answering the questions your target audience is likely asking and including a USP. This will increase your click-through-rate and help generate more conversions.
Update Your Evergreen Content
You may have written a variety of different blog posts over the last few Christmases, which you can update and re-use. This is especially true if the article has performed well in the past, and increased the amount of traffic to your site. Make sure all of your content is optimised for search and includes the appropriate keywords.
Be Active on Social Media
When you’re sure you have great content on your website, it’s worth sharing it across your social media platforms. This will help drive traffic to the site and help you stand out amongst your quieter competitors.
Set Up a Google My Business Profile
Having a Google My Business profile will allow users to see more information about your business in the SERP. It’s straightforward to set up and very beneficial for your local SEO strategy, which is essential during the Christmas season.
Where holiday seasons are concerned, it’s really important that you get ahead of the game and focus on how you can maximise your earning potential. Be sure to plan in advance and do plenty of research into what does or does not work, so you understand the best ways to spend your time.