Archive

SEO Updates in Time for Christmas

christmas
Charlotte Coverley
5th November 2018

As much as we try and avoid talking about it, the holiday season is rapidly approaching. This is a busy time for everyone, and a chance for eCommerce websites in particular to significantly boost their profits. However, you’ll be up against some stiff competition so you may have to up your SEO game in advance. Here are some quick tips to get you started:

Improve Your Metadata

 Updating your metadata is a quick and easy way to improve performance over the Christmas period. It’s your chance to create a great first impression in the SERP and you need to stand out. With that in mind, make sure you’re answering the questions your target audience is likely asking and including a USP. This will increase your click-through-rate and help generate more conversions.

Update Your Evergreen Content

 You may have written a variety of different blog posts over the last few Christmases, which you can update and re-use. This is especially true if the article has performed well in the past, and increased the amount of traffic to your site. Make sure all of your content is optimised for search and includes the appropriate keywords.

Be Active on Social Media

 When you’re sure you have great content on your website, it’s worth sharing it across your social media platforms. This will help drive traffic to the site and help you stand out amongst your quieter competitors.

 Set Up a Google My Business Profile

 Having a Google My Business profile will allow users to see more information about your business in the SERP. It’s straightforward to set up and very beneficial for your local SEO strategy, which is essential during the Christmas season.

Where holiday seasons are concerned, it’s really important that you get ahead of the game and focus on how you can maximise your earning potential. Be sure to plan in advance and do plenty of research into what does or does not work, so you understand the best ways to spend your time.

Lets Get Started Contact Us
Latest News
Get Started with Amazon Advertising
With almost 500 million products listed on Amazon, it can be hard to get yours noticed organically. Fortunately, Amazon is continuing to make dents in the market and offers a completely viable option as an advertising platform. At the end of 2018, Amazon was making up around 50% of the...
5 Tips for Setting up Twitter Video Ad Campaigns
A successful Twitter video campaign starts with creating great content. Your video needs to grab your audience’s attention and stop them from scrolling on. In this blog you will learn about the different types of Twitter video ad campaigns and how to set up the right campaign for your business…...
2018 PPC Statistics & 2019 Predictions
As we close out 2018 we can now reflect on what was a huge year for Pay Per Click advertising. Starting at Google, there were massive changes as they rebranded AdWords to Google Ads and launched the new interface. They also launched many new campaign types, targeting options, tools and...