Our Guide to Technical SEO Audits

technical seo
20th May 2022

Search Engine Optimisation (SEO) is multi-faceted. There’s “off-page SEO” which is all about building up your website’s authority without actually touching the website itself. This could be things like building up your backlink profile or gaining exposure through social media. Technical SEO is part of “on-page SEO”, which is more to do with improving aspects of your website itself to help increase your Google rankings.

A lot of the time, Technical SEO is ignored because it’s quite difficult to master, compared with things like blogging and link building. However, it’s important to have a well-rounded SEO campaign that covers all basis, so that one aspect isn’t letting you down.

There are lots of attributes of a technically optimised site, from fast loading times to unique content and limited error pages. With so many websites out there all competing for the top spot in the Search Engine Results Page (SERP), you might need to up your game in order to surpass your competitors. So, if you’re going to be performing a Technical SEO Audit, here are some of the things you need to consider:

User Experience

Recently, Google has placed greater emphasis on user experience as a ranking factor. So, you’ll need to consider how easy the website is to use across all devices; is it clear and intuitive? Are there any intrusive ads? Does it load quickly?  You can monitor the page speed using Google’s PageSpeed Insights tool.

Website Structure

You should also think about how your website is structured, not only from the user’s point of view but also so that Google can easily crawl your site and understands what your company is actually offering so you can be ranked for relevant search queries.  Crawlability is crucial, so check your robots.txt file to ensure everything is as it should be and there are no errors or warnings. Google has a robots.txt tester that you can look into to help.

Internal links are also important because they help Google to understand which pages are most important on your site and allow users to navigate around easily. It would be wise to include a few internal links in every piece of content, so review your website and see if you need to add any!


Be sure to check your site for duplicate content because this is confusing for Google. If there are two pages with the same content, Google won’t know which one to rank and will therefore usually rank neither, preferring to serve one of your competitors pages instead. You can use Screaming Frog to crawl your site and check for duplication.

In terms of content, you should also make sure to use your primary keywords in your H1s and supporting keywords in your H2s. Your keywords should be present in the main body of the content, but they should appear naturally; don’t keyword stuff, as this will go against you.

These are just few suggestions to get you on the right track with your Technical SEO. If you need any help, don’t hesitate to contact us or speak with your account manager if you are an existing client. We’d be more than happy to help you with your SEO campaign!


Lets Get Started Contact Us
Latest News
Unveiling the Power of Local SEO: Why It’s Crucial for Your Business
In the ever-evolving landscape of digital marketing, businesses are continually exploring new strategies to stand out amidst fierce competition. One such strategy that has gained immense significance in recent years is Local SEO. While SEO has been a cornerstone for online visibility, the focus on local optimisation has become increasingly...
Elevate Your Digital Presence: SEO Strategies for the New Year
With a new year just around the corner, now is the perfect time to reassess and revitalise your digital presence. Search Engine Optimisation (SEO) continues to be a crucial element in ensuring your online visibility and success. Here are some effective strategies and tips to up your SEO game in...
How To Curate User Generated Content
In the digital era, user-generated content (UGC) has become a driving force behind marketing strategies. Authentic, relatable, and diverse, UGC possesses a unique allure that traditional advertising struggles to match. From social media platforms to review sites and forums, consumers are actively engaging and creating content, offering valuable opportunities for...