5 Digital Marketing Tips to Improve Your Online Sales

Charlotte Coverley
3rd September 2021

If you run an eCommerce business (a company that sells goods and/or services online), you may be wondering how you can market your business to increase your sales. It’s certainly important to consider various tactics that can attract new customers and encourage existing customers to return, otherwise your profits will dwindle. Here are five digital marketing tips to get you started…

  1. Ensure Your Website is Mobile Friendly

The increase in mobile shopping is showing no signs of slowing down, so it’s absolutely crucial that your website works well across all devices, not just a computer. If a potential customer comes to your site via their smartphone, only to find that it’s difficult to navigate, doesn’t load very well or is simply too big for the screen, then they are likely to leave and shop elsewhere. There are lots of third-party tools that you can use to check that your site looks good across all the different makes and models of smartphones, so its probably worth investing.

What’s more, Google’s algorithm actually rewards mobile friendly sites by ranking them higher up in the rankings, so ensuring your site is mobile friendly will help with your SEO.

  1. Invest in a PPC Campaign

Pay-per-click advertising (PPC) is available across a range of platforms, but most commonly within search engines. By having ads at the top of the search engine results page (SERP) when a potential customer enters a keyword or phrase in the search bar, you are quickly able to generate traffic to your site. You simply have to pay a fee every time someone clicks on the ad, and you can set limits of how much you’d like to pay.

At Innermedia, our PPC experts can help you create a campaign that brings the right demographic to your site for maximum ROI.

  1. Be Active on Social Media

By sharing on social media and interacting with previous customers and potential new ones, you will be able to build up your brand awareness and generate more sales. You can post about new product launches and share positive customer reviews, but as well as organic posts, you could also consider paid ads (which work in a similar way to PPC on search engines) or work with social media influencers; there are lots of options.

  1. Maximise Your Email List

Email marketing is very popular for eCommerce businesses because it’s a fantastic way to engage directly with your target audience in a personal way. You can send out information about new product launches, thank customers for purchasing from you, and send shopping cart drop-out emails to people who were super close to converting but left at the final hurdle. For an extra personal touch, you could consider sending discount codes to people on their birthdays.

  1. Ensure the Checkout Process is Simple

If a potential customer wants to buy something from you, it’s important you don’t scare them away with a complicated checkout process. For example, it’s a bad idea to force potential customers to create an account in order to buy from you – they should be able to check out as a guest so that it’s quick and easy. A progress bar is a good idea because this allows the customer to see how close they are to finishing their order, and you should also provide various payment methods for inclusivity.

Of course, there are lots of other ways to market your business and ensure your website is user friendly, so it might be worth speaking to a digital marketing expert if you feel out of your depth. Feel free to give us a call on 01707 975 721 and we would be more than happy to help you with any aspect of your website or digital marketing campaigns.

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