Archive

What is Search Intent for SEO?

search intent
12th June 2019

If you own a website and you want people to buy your products, revisit your website or sign up to your newsletter, you’ll need to properly understand their search intent. Simply put, search intent is the reason why people are conducting a particular search. Is it because they want to make a purchase? Is it because they want to learn about something? There are four main types of search intent:

1. Informational intent: to find out information about the weather, marketing tips, recipes, etc.
2. Navigational intent: to navigate to a particular website e.g. Twitter, Amazon etc.
3. Transactional intent: to make a purchase.
4. Commercial intent: to compare products and prices.

As Google becomes increasingly smarter, it is more able to determine the user’s search intent. They want to rank pages that are the best match for the intent, as well as the search term itself. As a result, it is important for website owners and particularly SEO professionals to create pages that are most appropriate for the target audience’s search intent.

Your landing pages should be optimised to suit the search intent of your prospective customers. For example, if people are searching for information, there’s no use showing them a product page. If they are looking for a particular product to order, there’s no use showing them information.

Sometimes it can be tricky to determine a user’s search intent, but there are things you can do to help figure it out. You could carry out a small survey, for instance, to give you some insight. It is certainly worth some consideration because the more optimised your landing pages are, the better experience your users will have on your website. This will encourage them to revisit your site in the future. If you have any questions about search intent and SEO in general, feel free to get in touch and a member of our team will be happy to help advise you.

Lets Get Started Contact Us
Latest News
The Power of Long Tail Keywords
In the vast and ever-evolving landscape of digital marketing, SEO stands as the cornerstone of online visibility. While many businesses and marketers focus on targeting high-volume, competitive keywords, there’s a hidden treasure trove waiting to be discovered – the power of long-tail keywords. The Basics of Long Tail Keywords Long...
Why a Structured Sitemap is Important for Your Website
In the vast digital landscape of the internet, a website’s success hinges not only on its design and content but also on its underlying structure. One crucial element of this structure is the sitemap—a hierarchical representation of a website’s pages that serves as a roadmap for both users and search...
Mastering Full-Funnel PPC: A Guide to Driving Conversions
PPC (Pay-Per-Click) advertising is a powerful digital marketing strategy that allows businesses to reach their target audience and drive conversions effectively. While many marketers focus on driving immediate sales with PPC campaigns, adopting a full-funnel approach can unlock even greater potential by targeting users at every stage of the buyer’s...