Archive

The Google Page Experience Update

google update
Charlotte Coverley
13th November 2020

In May 2021, Google will launch their Page Experience Update, meaning user experience will become a Google ranking factor. Essentially, if Google thinks that your website users won’t have a good experience when visiting a particular page of your website, that page will not rank as well as it does at present. So, make sure your Core Web Vitals are in check and you should be able to maintain your rankings in the Search Engine Results Page (SERP).

What Are the Core Web Vitals?

Simply put, Core Web Vitals are metrics that allow Google to give scores on various elements of your pages, including loading performance, interactivity, and visual stability. Is the page mobile-friendly? Does it run on HTTPs? Does the content jump around as the page loads? Each of these metrics carry their own weight when it comes to the overall Google ranking algorithm. Fortunately, you can check your Core Web Vitals within Google Search Console.

What Will Happen When the Update is Launched?

Google have said that when the Page Experience Update goes live, they will test a variety of ways to display a ‘visual indicator’ in the search results that notifies the user as to whether each search result is likely to provide a decent user experience. In fact, they are working on an indicator that identifies pages which have met all of the Core Web Vitals.

Since the majority of the metrics already play a role in a website’s rankings, many SEO experts expect the changes to be fairly minor. After all, we already know that Google wants to rank sites that users love. However, it certainly won’t hurt for you to pay closer attention to these metrics and ensure your user experience is seamless.

If you require some support preparing your website for this update next May, don’t hesitate to contact our team on 01707 875 721 and we will be able to support you with your website maintenance and updates.

Lets Get Started Contact Us
Latest News
blank
PPC for Non-Profit Organisations
Nowadays, particularly in light of the global pandemic, charities have struggled to appeal for face-to-face donations and have had to adapt to new methods of marketing. Lots of non-profit organisations can actually benefit significantly from PPC marketing. As a non-profit organisation, you may shy away from pay-per-click marketing for the...
blank
6 Tips for Using Instagram Hashtags
Knowing how to use hashtags effectively will help to expand your Instagram audience. When you use a hashtag, your post will appear in the search results for that hashtag on Instagram. Users can also follow hashtags, which means they could see your post in their feed even if they don’t...
blank
Instagram Engagement – 7 Tips to Success
If you are looking for ways to get your Instagram engagement levels up, here are our 7 tips to success…   Create valuable content Ask yourself… What do your followers need help with? What is it about your business they are most interested in? What is your expert advice? Now...