Archive

The Google Page Experience Update

google update
Charlotte Coverley
13th November 2020

In May 2021, Google will launch their Page Experience Update, meaning user experience will become a Google ranking factor. Essentially, if Google thinks that your website users won’t have a good experience when visiting a particular page of your website, that page will not rank as well as it does at present. So, make sure your Core Web Vitals are in check and you should be able to maintain your rankings in the Search Engine Results Page (SERP).

What Are the Core Web Vitals?

Simply put, Core Web Vitals are metrics that allow Google to give scores on various elements of your pages, including loading performance, interactivity, and visual stability. Is the page mobile-friendly? Does it run on HTTPs? Does the content jump around as the page loads? Each of these metrics carry their own weight when it comes to the overall Google ranking algorithm. Fortunately, you can check your Core Web Vitals within Google Search Console.

What Will Happen When the Update is Launched?

Google have said that when the Page Experience Update goes live, they will test a variety of ways to display a ‘visual indicator’ in the search results that notifies the user as to whether each search result is likely to provide a decent user experience. In fact, they are working on an indicator that identifies pages which have met all of the Core Web Vitals.

Since the majority of the metrics already play a role in a website’s rankings, many SEO experts expect the changes to be fairly minor. After all, we already know that Google wants to rank sites that users love. However, it certainly won’t hurt for you to pay closer attention to these metrics and ensure your user experience is seamless.

If you require some support preparing your website for this update next May, don’t hesitate to contact our team on 01707 875 721 and we will be able to support you with your website maintenance and updates.

Lets Get Started Contact Us
Latest News
blank
Looking After Your Mental Health When Working from Home
Paying attention to our mental health at work has never been more important. Because of the Coronavirus pandemic many of us have gone from working in a busy office to permanently working in our homes. This has increased feeling of uncertainty, stress and loneliness. Alongside this, many of us are...
blank
What Makes a Good Backlink?
Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....
blank
Google Has Released a Broad Core Update
Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...