Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...
Link building is one of the bigger tasks required for search ranking and traffic success. In fact, if you can master the art of building high-quality backlinks, you are sure to rise above your competition in the search results. So, most people in the industry are aware of external link,...
A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...
Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as...
Writing good quality content that is both optimised for search and compelling for the reader can, at times, feel like a quite the challenge. The trick is to invest some time into planning so that you are fully prepared before you start typing. As a result, you’ll notice your writing...
On the 1st of August 2018, Google introduced a core search algorithm update, which targets broad searches around the world and is now fully rolled out. Despite being the third algorithm update of the year so far, August 1 has been labelled the biggest update since Penguin back in 2012....
Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...
Pinterest is a great way to get your products shared and even purchased, but to ensure your business is easily found, means carefully optimising your Pinterest account for SEO. With Pinterest boards appearing in search engines like Google, many business owners are taking advantage of the opportunity, and you can...
A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...
Many digital content writers want to know exactly how many keywords they should use in a website page or blog post. They often think that the more keywords they use, the more likely the traffic will come pouring in. However, the truth is when it comes to keyword density, there...
What is Duplicate Content? Duplicate content is when the exact same (or appreciably similar) text appears on the Internet in more than one place. This could be either across your own domain or across multiple websites. If you have a set of products, you may think that having the same...
Blogging is a fantastic tool for businesses to draw potential clients to their websites. However, it can feel quite deflating investing time into a blog post that you’re proud of, only for no-one to read it. Don’t worry; we all know how it feels! In fact, getting traffic to a...
Google uses a variety of factors to determine the ranking of a website; regular quality content, image alt tags and meta data, to name but a few. Another factor, which you may not have heard of, is your Domain Authority (DA), which we will explore in detail throughout this article...
Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...
If a page on a website takes a long time to load, you might let out a sigh and move your mouse around impatiently. If it takes a really long time to load, you might even give up and try a different website. Many studies emphasise the relationship between page...
Google has recently announced future plans regarding how Chrome, their web browser, will label HTTPS and HTTP sites… Starting in September, Chrome version 69 will remove the green “Secure” text and only display a black lock icon in the address bar. Later, Google plans to remove the lock icon altogether,...
The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...
Google’s latest algorithm will focus on mobile search results, giving priority to faster ranking pages and moving the slowest pages down. The speed update will only affect a small proportion of web pages – the ones that deliver the slowest experience to users. However, search intent is still a priority...
What is SEO? Search engine optimisation (SEO) is a widely implemented online marketing strategy that attempts to increase brand awareness, influence relevant traffic and improve the performance of your business in the search results of different engines. Although the benefits of effective SEO are evident, they often come at quite...
Blogging plays an integral role in attracting and building an audience of potential customers, as well as increasing your rankings in Google. As it becomes more and more crucial for the success of your business, the need for it to be of exemplary quality is also increasing. But if you...
Content creation provides an excellent opportunity for lead generation. However, writing a thorough and well-researched piece of content can take up a great deal of time and effort, of which you may not always have a lot to spare. While it’s certainly important to generate original content at a consistent...
Siri, Alexa, Cortana and other digital assistants are slowly but surely altering the way in which we search the web. Although once a novelty, voice search is becoming increasingly more popular and, in time, may even exceed traditional search methods, such a typing on a keyboard. In fact, these digital...
Google have been encouraging webmasters to add SSL/HTTPS to their sites for the last 3 years, even offering SEO benefits to people who adopt the 2048-bit key certificates on their sites. Most recently, Google have sent out email notifications via Search Console (previously Webmaster Tools) to let site owners know...
Hot spots in SEO are always fought over – previously position 1 got the majority of clicks with around 30% of visitors relying on the top spot alone. More recently, position 0 was the most coveted, offering the most exposure for your content and even doubling organic traffic. But AI...
It can be difficult to choose between SEO and PPC – ideally, your budget should cover both. We always advise our clients to work on SEO for long-term growth but use PPC for immediate traffic and conversions. That way, you can slowly reduce your spend on PPC as your rankings...
Losing rankings isn’t just disheartening – it can have a huge impact on your business and profits if you rely on organic traffic for sales. Unfortunately, a lot of businesses experience a sudden and dramatic change in rankings and don’t always know how to find the reason behind it. This...
Google have released a video with their official advice on how to hire a SEO. The 11-minute talk goes over the basics, including how to tell whether the SEO agency you’re speaking to is legitimate, how to hire an agency, and how to make sure that you actually see improvements....
Working with a digital agency can make a huge difference to any business, from opening up new channels to reach potential customers to drastically decreasing the cost per acquisition online. However, it is important to properly manage your relationship to ensure that you get the most out of your agency...
Until very recently, the majority of SEO efforts were focused on ranking on page 1 and in position 1 for chosen key terms, usually based around your products, services, and service location. Two years ago, Google introduced Featured Snippets, which are slowly changing how people use Google and therefore changing...
It’s that time of year where the Internet becomes increasingly buried in reflections of the past year and forecasts of what lies in the year ahead, particularly for digital marketing and the technology industry. Not only has demand from consumers increased but market conditions have become more unpredictable than ever,...
A new website can give your business a boost, especially when it is properly planned, well-written, and has sound SEO foundations. Concentrating on good content and user experience can provide a huge improvement in both rankings and conversions, but relying on the new site alone isn’t enough for sustained growth...
A year on from the launch of AMP (Accelerated Mobile Pages), Google have announced a global rollout in mobile search results. Now that there are over 600 million AMP-enabled pages online from top publishers such as Washington Post, Slate, Gizmodo, Wired, Pinterest, eBay, and Reddit, Google are moving to the next...
If you’re working to improve your rankings on Google, it’s essential that you offer a good user experience. This week Google announced that sites need to make content easily accessible to mobile users if they want to rank. This means that sites using popups that cover the main content, interstitial ads,...
Ideally, all site owners should spend some time every single month working on their SEO – adding fresh content to their website, working on their link profile, and optimising things like images so that they have the best possible foundation for their off-site optimisation. Unfortunately, a lot of businesses don’t...
The terms ‘Google’ and ‘Artificial Intelligence’ in the same sentence have worried Digital Marketers over the last few weeks. Fortunately for us, it looks like RankBrain is likely to help your rankings by improving semantic search, and grouping terms and ideas together to deliver even more relevant results to users....
Finding a good agency to build and maintain your website can be a stressful process, especially if you don’t have the technical expertise in-house to find out whether or not they’ll do exactly what you want. In our years of building, fixing, and maintaining a huge range of business websites,...
Lately quite a few of our clients are asking us if they should buy URLs that have keywords in them. Here’s what we have to say about keyword presence and search visibility. What’s Happening to My Precious Keywords? Google functionality is ever working to outsmart those who skimp on quality...
As consumers we can bemoan the Christmas decorations hitting shops mid-October, but as business owners we can’t wait until December to start preparing for Christmas. Did you know that a quarter of shoppers have already started buying gifts and decorations this month? By Cyber Monday (which falls on 30th November...
Last week Google announced that users won’t need a Google Plus profile to use YouTube and other Google products. Bradley Horowitz said, “we made a few choices that, in hindsight, we’ve need to rethink” and explained that users will only need a Google Account to “share content, communicate with contacts, create...
We’re already half way through 2015 and it’s been a busy 6 months; Google’s latest update encouraged a lot of old clients to upgrade their websites, and we’ve designed dozens more sites for schools and businesses throughout London and the UK. Here’s a quick look at some of our work...
