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5 Ways to Improve Instagram Engagement

Instagram
Charlotte Coverley
10th October 2018

Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so read on to find out more. Alternatively, you can give us a call and a member of our team will be able to give you some appropriate advice.

1. Use Appropriate Hashtags

The use of strategic hashtags can improve your engagement because it will help people who aren’t already following you to stumble across your page. Instagram allows up to 30 hashtags on each post but you must make sure they’re relevant if you want to attract your target audience. If you’re not clued up on hashtags, or why they’re so useful, you can head to our post titled What is a Hashtag and Why is it Important to Businesses for a detailed explanation.

2. Post Consistently

If you want to keep people interested, you need to post consistently, rather than once every blue moon. This will help you establish yourself as a dominant member of the industry. What’s more, you’ll start to become recognisable and your followers will know when to expect your next post. As a result, you will generate more leads.

3. Post at the Right Time

Consider what time your target audience are liking to be scrolling through their Instagram feeds.  What time will they take a lunch break and what time will they be sleeping? These types of considerations will help you establish the best and worst times to post.

4. Engage with Others

It’s a good idea to start participating in a community of likeminded people. More often than not, when you like and comment on other people’s photos on Instagram, they will return the favour. The more likes and comments you have, the more likely Instagram are to show your post on more profiles.

5. Write a Great Caption

Your captions will help you show off the personality behind the brand and help you appear more relatable to your followers. Here’s how to write the perfect Instagram caption.

The above ideas are quick, easy and free ways to boost engagement on your Instagram profile, but please bear in mind that there are also techniques you can pay for that are also effective. If you would like us to put together a strategy or manage your social media profiles, give us a call to discuss.

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