Archive

Local SEO – 5 Actionable Tips You Can Do Today

local seo
Sophie Marston
11th April 2019

Did you know that according to Google 46% of searches made now have a local intent?

What is Local SEO?

Local SEO refers to the process of optimising your online presence for searches made in your local area or looking for results based on location. Here are 5 handy tips to improve your websites local SEO today.

Local Citations

A citation is any reference online to your business information such as address, phone number and business name. Citations can help local searchers find your business as well as make a significant impact on your search engine rankings. Google My Business is the first site you should list your business on however Facebook, Yelp and Bing should also be on your checklist.

Link Building

Local link building should be the focal point of any local SEO campaign, it is important to have a high number of quality and relevant local backlinks. This can include local newspapers, nearby businesses and publications.

Schema Markup

Schema markup is often overlooked when creating an SEO strategy however is vital to success and should be utilised wherever possible. It is code that is added to the website to help search engines return useful information to the users. This will help your search result to stand out and improve your click through rate.

Positive Reviews

Reviews on major platforms such as Google, Yelp, Facebook and Trust Pilot are great for any business as they are a positive reinforcement of why a prospect should choose you over your competitors. However they are also great for SEO! Add your review sites to your email signatures, social channels and website to encourage your clients to give you a review!

Although this may not be something you can action today, responsive websites are a must!

When looking for local results most people are using their mobile phones as they are on the move. If a user lands on your website and cannot easily get to the information they need you would have lost yourself some business. If you would like to find out more about responsive websites get in contact today!

Lets Get Started Contact Us
Latest News
blank
Google Light House Speed Update Fixes
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients’ websites. Although few and far between the changes are always...
blank
How is COVID-19 Affecting Influencer Marketing?
COVID-19 has had an undeniable impact on many industries, including influencer marketing. For those of you who don’t know, ‘influencer marketing’ is similar to celebrity endorsement in that it involves brands working with people who have the power to sway purchasing decisions because of their authority in the online sphere....
blank
Google Showing “Temporarily Closed” for Schools and Businesses
In response to the global pandemic, Google Search and Maps is displaying whether a school, business or other corporation is temporarily closed. In some cases, for instance when a school is open for children of key workers, this information may not be completely correct. With this in mind,  it’s of...