Archive

How to Increase Views on Your Business Blog

blank
blank
15th July 2018

Blogging is a fantastic tool for businesses to draw potential clients to their websites. However, it can feel quite deflating investing time into a blog post that you’re proud of, only for no-one to read it. Don’t worry; we all know how it feels! In fact, getting traffic to a website is a big challenge for marketers, but there are plenty of clever tactics you can adopt in order to make it work.

Share Your Blog Posts Social Media

Social media platforms are fantastic places to start if you want to drive traffic to your business blog. You can use them to share your posts, as well as create relationships with possible clients. By including appropriate hashtags in your post, you’ll reveal yourself to a larger pool of people with interests in that particular subject matter, meaning you’ll likely receive more views. If you’re unsure which hashtags are popular, Google will know.

Remember to Post Frequently

There’s not a specific number of times a month that you should post on your blog. Some things work for some businesses that don’t work well for others, so it’s best to experiment and find out what’s right for you. However, you can’t really expect your traffic to increase if you’re not consistent or you only post once a year. Perhaps you could plan ahead by putting together a blogging schedule so that you’re never lacking inspiration.

Ensure Your Posts Are Optimised for Search

Search engines have the potential to be your biggest source of traffic, but only if your blog posts and other page content is optimised. By following SEO best practices, you are sure to increase your search rankings, which will help you gain more traffic. If you’d like some more advice on how optimise for search, you can read our helpful SEO guide here.

As long as you persevere and remain motivated, you’ll reap the benefits of a successful marketing campaign. You don’t have to be an expert, but some minor changes and improvements here and there will truly help increase the number of readers on your blog.

Lets Get Started Contact Us
Latest News
blank
What CMS System Is Best for SEO?
What are the best CMS systems for SEO? Whether you’re looking to take your business online or want to take your website to the next level, this is probably a question that’s had you scouring the internet for hours. From working in the digital marketing space for just over 20...
blank
SEO: Why You Should Encourage Customer Reviews
Customer reviews are important for a range of reasons. They strengthen your credibility as a business by increasing trust, which can influence future consumer decisions. Even if some of your reviews are negative, it’s a chance for you to show how you handle customer complaints in a positive manner, further...
blank
4 Ways the Digital Marketing Scene is Changing
From blockchain and NFTs, to the rise of ecommerce and swift deliveries. Here are some big changes happening in the digital marketing space and what businesses are going to have to do to prepare themselves for these big changes in the way we operate. 1. NFTs and Blockchain It’s something...