In 2022, Google Chrome is the leading browser of choice with a 62.78% global market share. It’s well loved by many marketers and developers too for its handy tools and chrome extensions that make life that much easier. You no longer need to go back and forth between platforms to...
Nowadays, in order to have a solid online presence, your Google rankings are more important than ever. In fact, they are essential to the online success of your business. With that said, a penalty from Google should be avoided at all costs, otherwise your rankings will decrease, along with your...
While some websites don’t have a 404 page personalised, it is in your best interest to make a personalised page that users can interact with when they’ve reached a dead end. Not only does this make for a better user experience, but you’re more likely to retain a user on...
Backlinks are an important ranking factor when it comes to SEO. In fact, if you don’t try to build high-quality links, it is unlikely you will be able to rank highly for your target keywords. However, it’s important to note that not all links are equal and toxic links can...
A sitemap is one of the biggest parts of an SEO-friendly website. It will show a user the logical structure of a site, arranged in a way that completely benefits the user. But it should also be focused on the development of a website’s rankings; if pages cannot be accessed...
Throughout the month of March, Women’s History Month takes centre stage. It’s not just about highlighting what women have done across history, but it also brings awareness to the struggles that women have faced. For many businesses this is an opportunity to show to their consumers what women mean to...
By the end of March 2022, Google should have fully rolled out their desktop version of the page experience update, as confirmed by a Google spokesperson. The rollout process has already begun and will include all of the existing signals of the mobile version of the update, aside from the...
Local SEO is only getting more relevant and important as SEO develops. It’s just as important to have a clear level of understanding of local SEO as much as it is key to keep an eye on your on-page and off-page SEO practices. In this guide we’ll be having a...
While not exclusive to this one CMS, plugins are pieces of software that essentially make your SEO and website maintenance journey easier to handle. There are thousands of tools and tricks to build an accessible and easy to use CMS, as well as tools to monitor, track and improve your...
What are the best CMS systems for SEO? Whether you’re looking to take your business online or want to take your website to the next level, this is probably a question that’s had you scouring the internet for hours. From working in the digital marketing space for just over 20...
Customer reviews are important for a range of reasons. They strengthen your credibility as a business by increasing trust, which can influence future consumer decisions. Even if some of your reviews are negative, it’s a chance for you to show how you handle customer complaints in a positive manner, further...
From blockchain and NFTs, to the rise of ecommerce and swift deliveries. Here are some big changes happening in the digital marketing space and what businesses are going to have to do to prepare themselves for these big changes in the way we operate. 1. NFTs and Blockchain It’s something...
So, you’ve done all the work to make sure that your site is structurally and technically sound, have invested in a content strategy but still, you’re nowhere to be seen. SEO involves the long game of having to wait for search engines to index and rank. When you’re trying to...
If you’re ready for Christmas, then you’ll know the stress involved in getting all the presents ready, planning your day accordingly, picking out the right food and making sure it’s all ready in time for the big day. For businesses it’s a whole other level of anxiety – planning for...
As you’re probably well aware by now, Search Engine Optimisation (SEO) is critical for businesses who want to attract potential consumers to their website. However, SEO is continually changing and it’s really important that you stay up to date with the latest trends if you want to ensure that your...
Black Friday, and the subsequent Cyber Monday, this month is always a stressful time for shoppers and businesses. While a lot of sales and methods of retaining customers have changed a lot in the past year, with the rise of online shopping due to the COVID-19 outbreak, customers are always...
Schema is a tool for every SEO’s back pocket. It allows you to directly communicate what your content is to search engines for improved indexing and take up even more SERP architecture. Following on from our tips on how to create powerful social video, here’s how you can get more...
By now, it is no great secret that having a higher Core Web Vitals score for your website will help you rank better on Google. We’ve talked about Core Web Vitals on the blog before, but if you’re still unsure on how you can master them, here are some helpful...
In an increasingly difficult world as a business, with customers requiring more and more needs, knowing where you stand with customers is often a mindfield. With split testing of your content, pay-per-click ads, landing pages and other advertising forms, you’re able to test how customers perceive your content and which...
Building quality backlinks to your website is a huge ranking indicator for Google, so if you want your website to perform well on the Search Engine Results Page (SERP), building up your backlink profile is certainly something you should focus on as part of your SEO strategy. What is a...
TikTok, Reels, YouTube Shorts – what do they all have in common? It seems that short videos are the new norm with popular social media platforms rising to follow the success of TikTok. But how did it come to be? We take a look at the reasons why video is...
Google Analytics is the standard for web analytics globally, with over 30m installations, it is the staple tool for digital marketeers and website owners. 2019 saw Google give Google Analytics v3.0 (also known as Universal Analytics, or UA) a ground up overall with Google Analytics v4 (GA4). This change wasn’t...
You will probably be aware by now that regularly updating a blog on your website, with relevant, authoritative content, is one popular and successful way to boost your SEO performance and therefore get in front of your target audience. But how can you increase traffic to your blog? First of...
Building brand recognition and something that is unique to your business and its overall aims gives you a lot more control in terms of success and how customers perceive you. It’s an integral part of presenting how your business will be presented across social media, its website and the content...
In Dec 2018 Google released it’s Light House Update which was a move to review and improve the speed of all websites. It is rare that Google makes updates that force website agencies to implement chargeable updates on their clients websites. Although few and far between the changes are always...
If you run an eCommerce business (a company that sells goods and/or services online), you may be wondering how you can market your business to increase your sales. It’s certainly important to consider various tactics that can attract new customers and encourage existing customers to return, otherwise your profits will...
Search optimisation is a constantly changing medium, with multiple areas to consider when building your website, producing content and keeping ahead of the latest trends. Maintaining the status quo when you’re trying to run a business and other responsibilities can be difficult to juggle, so how can you maximise the...
An optimised site structure is key for allowing search engines to better understand your website and its content. They also help search engines read and index your pages faster and with greater understanding that allows you to rank for more search terms. On top of increasing your site’s click-through rate,...
In an ideal world, our target customers would easily find us on a Search Engine Results Page (SERP), spend plenty of time browsing our websites and eventually convert. Unfortunately, it doesn’t always go that way and our bounce rates are higher than we’d hoped for, or time spent on our...
Backlinks are now one of the most important ranking factors for search engines, and have been for quite some time. A backlink is a link from one domain to another – the higher the domain authority of the backlink is, the better your chances are at improving your own rankings....
Every day, Google tends to release at least one minor change to help improve their search results. These changes typically go unnoticed, even by SEO experts, but sometimes they release a bigger update that is more discernible. These updates are designed to ensure the SERP is displaying the most relevant...
A lot of local businesses have had to change tactics since the pandemic began last year that have made shops and services more agile and focused on specific goals. It has caused a lot of discomfort with businesses, but there are ways you can turn your focus to digital. Google...
When working in digital marketing, there are so many different factors to consider. No matter how many times Google updates their algorithms, one thing will always remain the same: you should never focus on only one element of SEO. Your marketing plan should focus on both on-page and off-page SEO....
Search Engine Optimisation (SEO) is multi-faceted, meaning there are lots of different things you can do to improve it. Sometimes these things can be quick fixes and other times you will need to be patient when implementing your strategy. With so much to consider, it can be easy to overlook...
The global pandemic has undeniably had a huge impact on the majority of businesses throughout 2020, whether for better or for worse, and it’s showing no signs of slowing down just yet. So, how does that affect our digital marketing strategies in 2021? While we should always try and harness...
Back in November Instagram announced that it would become more search-friendly and after their recent update you may have noticed a few of these changes. Now, simply by searching a particular keyword in Instagram’s search bar you will discover relevant profiles and posts without the need for hashtags. This is...
Independent schools are businesses and attracting admissions is as important as an electrician finding clients or a clothes store drawing in customers. Fortunately, there are lots of online marketing methods you can adopt to help you target a specific audience in a measurable way, without relying on traditional strategies like...
There are a lot of falsehoods being told about SEO which can cause those in the digital world to waste their time, resources and money on activities that will either do nothing to improve SEO or have a detrimental effect. Obviously, this is not good, so I am here to...
An effective digital marketing strategy is crucial when it comes to the success of any small business. Here are three digital marketing tactics that are not only really easy to do yourself, but they are all completely free!
Content marketing is an important tool to help companies generate leads, encourage subscribers, maintain customer relationships, and potentially even increase income. It’s a broad term, referring to anything from email newsletters to eBooks. However, content marketing takes time and, unless you do it yourself, it will require money, so you’ll...
