Archive

Category: Digital Marketing

How to Use Pinterest as a Small Business

Pinterest is one of social media’s latest success stories. In 2013 it was already delivering more traffic to publishers than Twitter, LinkedIn, and Reddit combined, and it just keeps on growing. Now, a third of users follow a brand and 52% of daily users look on Pinterest for guidance while...

Local SEO is a Popularity Contest

There are a lot of factors that contribute to your local SEO and a good placement on Google Maps (and the maps within search results) is a major one. Some businesses are having trouble getting their listing to come up in local searches, even though the profile is properly optimised...

20 Common Digital Marketing Problems (and Solutions)

Digital marketing is a fantastic way to reach a huge audience with much lower set up and maintenance costs than ‘traditional’ media. That said, there are still a lot of challenges to overcome, and businesses often have the same issues when it comes to increasing engagement and conversions online. That’s...

New Year Resolutions for Small Businesses

January is a great time to make lifestyle changes and set goals for the next 12 months, but why limit yourself to making personal changes? When it comes to digital marketing, most businesses can make a few resolutions to improve their presence, increase their conversions, and get more customers in...

5 Remote Website Usability Testing Options for Under £31

How do you know if your website is usable?  More companies are testing the same way their clients are buying; remotely.  In your quest to improve conversion rates, crowd sourcing can save you the money and time you’d otherwise spend building your own test environment.  Here are 5 options for...

Finding Your Voice: Copywriting for Brands

Writing’s easy – we all learned it at school, right? Getting the right words on paper (or screen) can be surprisingly difficult, especially when you’re counting on the vocabulary, tone, and register to tell the reader who you are and what you stand for. Finding a brand’s voice is an...

How to Use Videos to Boost SEO

Content is the lynchpin of SEO, but you don’t necessarily have to create written content for it to work. In fact, a multimedia approach can provide more traffic variety and increase your gains. That’s why video provides fantastic opportunities for SEO and general online exposure.     Why Make Videos...

26 TV Adverts Pushing You Online & Social

Christmas is a time for food, drink and a whole lot of watching TV. I couldn’t help notice this year how many TV adverts contained links persuading you to download apps, website addresses pushing you online, mentions of social media hash tags to discuss and  the prominence of mobile alongside...

Great Short Film called Abita

Moving film called “Abita”about Fukushima children who can’t play outside because of the radioactivity.… by Shoko Hara

Big Issue seller Simon Mott first to take online payments

Simon Mott has become the first Big Issue seller to allow his customers the ability to pay online via his smart phone. Using a mobile payment device from Swedish company iZettle Simon can securely take money from people in the street after finding few of his customers now carry cash....
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5 Expert Tips for IGTV Success
IGTV is growing at a fast pace and because it is still fairly new, now is a great time to get ahead of the competition. In order to build up an engaged audience on IGTV it is vital to do your research and create the kind of content your audience...
Why Should Schools Use Paid Advertising?
PPC (Pay-Per-Click) advertising is the process of directing traffic to your school website through paid advertisements that appear on Search Engine Results Pages (SERPS) where the advertiser only pays once a user has clicked on the advert. Paid Advertising has quickly become the marketing channel of choice for many businesses...
Google Ads Updates In July
Google rolled out 7 new updates in July and in this post we’ll explain what’s been happening and what it means for PPC marketers. Google Ads Editor v1.1 This update will create some efficiencies that we haven’t seen before. We’ll be able to find our images more quickly, keep existing...