Archive

Category: Digital Marketing

PPC Bidding

Should I Bid On My Own Brand?

Many advertisers have definitely bought into the practice of bidding on search terms that include a brand name, but often we will see clients question the validity of this. They ask, and fairly so, what’s the point if I’m going to show up anyway? That is the question as Paid...

How to Plan a Successful Live Q&A Event Using Social Media

Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry. If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a...
Instagram

5 Ways to Improve Instagram Engagement

Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...

A/B Testing For PPC

Pay Per Click advertising is often a crucial channel towards an online marketing campaign and in turn, can be one of the most expensive. Because of this, it becomes vital to keep testing your ads to make sure you are getting the most return on your spend, and not leaving...
A/B Testing
linkbuilding

Why is Internal Linking Good for SEO?

Link building is one of the bigger tasks required for search ranking and traffic success. In fact, if you can master the art of building high-quality backlinks, you are sure to rise above your competition in the search results. So, most people in the industry are aware of external link,...

How to Use LinkedIn for Your Business

So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...

What Makes a Perfect Landing Page?

A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...

How to use Instagram Live for your Business

Instagram Live is a fantastic tool that your business can use to engage with your audience in real time using live videos. It’s perfect for showcasing your products, announcing news and broadcasting company events. Why should your business go live on Instagram? Every time you go live on Instagram, a...
Instagram Live

How to Write the Perfect Instagram Caption

Any social marketeer will understand the struggle when it comes to Instagram. After their algorithm changes, profiles that already have high engagement are the ones being displayed more often. That means those of us starting from the bottom are struggling to see much of an improvement. Simply put, the more...

Google is Urging for Faster Page Speed on Mobile

Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as...
page speed

How to Plan a Blog Post

Writing good quality content that is both optimised for search and compelling for the reader can, at times, feel like a quite the challenge. The trick is to invest some time into planning so that you are fully prepared before you start typing. As a result, you’ll notice your writing...

3 Pro Tips for Keyword Research

Today we are going to give you three top tips for getting the best out of your keyword research. These are tricks that we use to help us find you the best keyword for your business that can be done by anyone. Google Keyword Planner: This is usually where most...

What to Know About Google’s August Algorithm Update

On the 1st of August 2018, Google introduced a core search algorithm update, which targets broad searches around the world and is now fully rolled out.  Despite being the third algorithm update of the year so far, August 1 has been labelled the biggest update since Penguin back in 2012....

HOW TO OPTIMISE YOUR SITE FOR THE FUTURE OF VOICE SEARCH

Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...

5 Easy-to-use Video Tools for Your Social Media Marketing

If you are looking for affordable and simple DIY video tools to improve your social media content, then this is the blog for you! Listed below you will find five easy-to-use video tools for all of your social media marketing needs… Ripl Ripl lets you create short animated videos using...

7 Steps to Optimise Your Pinterest Account for SEO

Pinterest is a great way to get your products shared and even purchased, but to ensure your business is easily found, means carefully optimising your Pinterest account for SEO. With Pinterest boards appearing in search engines like Google, many business owners are taking advantage of the opportunity, and you can...

Google 2018 Update: How to get your new Google Map API Key

A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...

3 Top Tips for Choosing the Perfect Business Domain Name

Making a great first impression starts with the name of your brand. It has to be something that catches people’s attention and is memorable. Your name in the online world is just as important as offline, so it’s extremely important to do your homework and make a choice that you’re...
domain

How to Increase Views on Your Business Blog

Blogging is a fantastic tool for businesses to draw potential clients to their websites. However, it can feel quite deflating investing time into a blog post that you’re proud of, only for no-one to read it. Don’t worry; we all know how it feels! In fact, getting traffic to a...

How to Improve Your Domain Authority

Google uses a variety of factors to determine the ranking of a website; regular quality content, image alt tags and meta data, to name but a few. Another factor, which you may not have heard of, is your Domain Authority (DA), which we will explore in detail throughout this article...

New Shopping Feature for Instagram Stories

Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...

Google Decreases the Length of Meta Descriptions

Google has confirmed that it has decreased the length of search snippets. Danny Sullivan of Google tweeted: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based...

How to Optimise Content for the Google Featured Snippet Box

The Google Featured Snippet Box, which allows increased brand exposure, has significantly altered the way in which SERPs are being presented. Despite the fact that many SEO experts were initially quite concerned that Featured Snippets would reduce the click-through-rate, they have fortunately had the opposite effect. The question is; what do...

A Quick Guide to GDPR for Businesses

GDPR is the biggest change to data privacy and processing in the last 20 years, and will be coming into force on the 25th May this year. It is essential that your business is ready and compliant by this date, or you risk fines of up to 20 million euros...
GDPR for businesses
GDPR for Schools

GDPR for Schools – Are You Ready?

The EU General Data Protection Regulation (GDPR) comes into force on the 25th May this year – your school will need to be ready to comply with this new regulation by this date, or risk significant fines. What is GDPR? In short, GDPR is a piece of legislation that aims...

5 Top Tips for a Successful Marketing Campaign This Christmas

If you run a business, there’s no better time than Christmas to take advantage of the countless marketing opportunities on offer. There is plenty of scope for retailers to capitalise on the goodwill of their consumers, who are much more responsive to a larger volume of emails and whose spirits...
Christmas
SSL Deadline Announced

Google to Announce ‘Not Secure’ Forms from October 17

Google have been encouraging webmasters to add SSL/HTTPS to their sites for the last 3 years, even offering SEO benefits to people who adopt the 2048-bit key certificates on their sites. Most recently, Google have sent out email notifications via Search Console (previously Webmaster Tools) to let site owners know...

Voice Search Makes Position 0 Even More Important

Hot spots in SEO are always fought over – previously position 1 got the majority of clicks with around 30% of visitors relying on the top spot alone. More recently, position 0 was the most coveted, offering the most exposure for your content and even doubling organic traffic. But AI...
voice search SEO
social media complaints

How to Handle Negative Comments on Social Media in 2017

This is something business owners fear most – a complaint isn’t dealt with, the customer tweets about it, then suddenly it spirals out of control and your business’ reputation is tarnished with people who had never even heard of you before. The truth is, while most businesses are concerned about...

Why Have My Rankings Dropped? Diagnosing Your SEO Problem

Losing rankings isn’t just disheartening – it can have a huge impact on your business and profits if you rely on organic traffic for sales. Unfortunately, a lot of businesses experience a sudden and dramatic change in rankings and don’t always know how to find the reason behind it. This...
why have my seo rankings dropped?
hiring a digital agency

How to Hire an SEO Agency, According to Google

Google have released a video with their official advice on how to hire a SEO. The 11-minute talk goes over the basics, including how to tell whether the SEO agency you’re speaking to is legitimate, how to hire an agency, and how to make sure that you actually see improvements....

How to Make the Most of Your Digital Marketing Agency

Working with a digital agency can make a huge difference to any business, from opening up new channels to reach potential customers to drastically decreasing the cost per acquisition online. However, it is important to properly manage your relationship to ensure that you get the most out of your agency...
digital agency illustration
featured-snippets-position-0

Better Than #1: Getting to Position 0 on Google

Until very recently, the majority of SEO efforts were focused on ranking on page 1 and in position 1 for chosen key terms, usually based around your products, services, and service location. Two years ago, Google introduced Featured Snippets, which are slowly changing how people use Google and therefore changing...

6 Things You Should Do After Your Website Goes Live

A new website can give your business a boost, especially when it is properly planned, well-written, and has sound SEO foundations. Concentrating on good content and user experience can provide a huge improvement in both rankings and conversions, but relying on the new site alone isn’t enough for sustained growth...
website-go-live
google-amp

It’s Time to AMP Up Your Website

A year on from the launch of AMP (Accelerated Mobile Pages), Google have announced a global rollout in mobile search results. Now that there are over 600 million AMP-enabled pages online from top publishers such as Washington Post, Slate, Gizmodo, Wired, Pinterest, eBay, and Reddit, Google are moving to the next...

How to Start Social Media Marketing

Businesses can’t ignore social media – the vast majority of consumers check out companies on social networking sites before buying, and a huge 93% of consumers want companies to have a social media presence. That’s probably why we have so many businesses, large and small, coming to us asking how...
starting social media

Have Google Made PPC More Expensive?

One of the biggest pieces of digital marketing news this week is Google’s format change – namely, removing ads on the right-hand side of search results. This change also means that they’ve added one more ads to the top section of search results for high volume/competition search terms. So what...

Onsite Optimisation: Keyword Relevance and Better Strategies

Lately quite a few of our clients are asking us if they should buy URLs that have keywords in them. Here’s what we have to say about keyword presence and search visibility. What’s Happening to My Precious Keywords? Google functionality is ever working to outsmart those who skimp on quality...

Is Your Digital Marketing Ready for Christmas?

As consumers we can bemoan the Christmas decorations hitting shops mid-October, but as business owners we can’t wait until December to start preparing for Christmas. Did you know that a quarter of shoppers have already started buying gifts and decorations this month? By Cyber Monday (which falls on 30th November...

Protein World: Brand Strategies That Sell

Protein World has made marketing headlines with a brand strategy that has been aligned with every value from integrity to gross moral turpitude. It started with this. This ad just got them a bomb threat. Yes, a bikini-clad woman stood against a glaring yellow background and the slogan ‘ARE YOU BEACH BODY...
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Latest News
What Should I Include in my Website Menu?
Why Your Website Menu is Important: The structure of your website’s menu (professionally referred to as the website navigation or even a “sitemap”) will determine how many leads you convert into paying customers. Essentially, if the visitors of your website cannot work out how to navigate your site easily, they...
Does SEO Really Work?
Search Engine Optimisation (SEO) is undoubtedly complex, so much so that many companies are unsure if it’s worth the investment. What’s more, it is often difficult for SEO agencies such as Innermedia to promise a set time frame for results to start showing, which can be frustrating for some clients....
Google Core Update January 2020
For most of us a new year is the perfect chance for a new beginning. It seems that this year Google has joined in with the #NewYearNewMe resolutions and has already released the first core algorithm update of the year on the 13th January. This broad core update is not...