It is now the main Analytical tool of choice for website users, and Google has shifted everyone to using it when setting up their website, so how can we use its power? Google Analytics 4 (GA4) is an integral tool. Without it, we’re unable to locate the best users, work...
In the constantly evolving world of SEO, staying ahead of the game is crucial. As search engines become smarter and a lot more sophisticated, it is important for digital marketers and owners of websites to understand and implement technical SEO strategies to improve their website’s visibility and performance. For those...
Maybe we’ve gotten lazy with our searches, or have too many options to spend our time putting pieces together, but good UX (user experience) is vital for the success of any website. According to the statistics, visitors spend approximately 15 seconds before leaving if they cannot find what they are...
In the digital age that we are living in, the success of a website truly relies on its visibility in search engine rankings. Achieving a higher rank can significantly enhance organic traffic and attract more potential customers. In this blog, we will delve into effective strategies to improve your website’s...
If you know anything about SEO, you will know that content plays a huge role in how well a site ranks. It helps sites build authority and tells search engines what you’re all about which can help you leverage higher ranking positions. Before you get to that step and can...
While we often do market ourselves as the experts in SEO and content curation (which, if you are still interested in, can be explored here), but there are so many other strands to marketing that we can always assist with. One of these is email marketing. This is exactly what...
As the sun shines much brighter, and the temperature begins to rise, summer brings about a fresh wave of opportunities for businesses to engage their audience with captivating content. With many seeking inspiration, entertainment, and useful information during this vibrant season, it is essential for marketers to adapt their strategies...
Content’s king in SEO. It helps you build authority, leverage higher rankings, and bring more traffic to your site. Beyond creating great content, however, you must work on promotion and optimise it correctly as otherwise no one will know about it. This is a process that we call “content...
Most product owners and sellers will want to expand and diversify their business through a website – one of the most in-demand industries out there thanks to the COVID-19 pandemic. Ordering online could not be easier in this climate, and it’s only growing more each year. To build a site...
Social media is the place to be for all businesses who want to escalate their client base without added costs. However, it isn’t just a matter of relying on social media algorithms to do the work for you. In order to get your unique content seen and displayed on the...
When doing anything in marketing, we think of our audience and who our message has the potential to reach. It’s why in SEO we target terms with large search volumes and where we have the best chances of ranking. So, what about the terms that no-one’s searching for? Do we...
ChatGPT is the latest in AI technology that can be used as an intelligent chat bot. In a lot of ways it can bring benefits to users in other areas, such as generating unique content and even for keyword research. It has be hailed as a great tool in terms...
In the broad and confusing world of technical SEO, there’s a lot of jargon to become familiar with. HTTPS status codes are a prime example of what you will need to know. While there are hundreds, here are a few important ones to note which can help you in understanding...
SEO and PPC are two critical components of digital marketing. Both are essential for driving traffic to a website, increasing brand awareness, and generating leads and sales. While SEO focuses on organic search traffic, PPC involves paid advertising to target specific audiences. Many marketers wonder if they should focus on...
If you’re a site owner that wants more from their site, SEO is an area to learn more about. It stands for search engine optimisation and is the process of increasing visibility on search engines like Google and Bing. In this blog post we share which tools you will need...
Core Web Vitals are an overall assessment of what a site looks like and how it is judged by its users. Site speed, usability and performance are key ranking factors for Google, which is why they are so important to your overall website presence. Here, we break down what the...
In today’s digital world, having a strong online presence is critical to the success of any business. However, it’s not enough to simply have a website; you need to ensure that your site appears at the top of search engine results when potential customers are searching for products or services...
In the fast-paced world of social media, it’s becoming increasingly important for businesses to keep up with the latest trends in order to stay relevant and engage with their audience. One trend in particular that has taken off in recent years, is the use of social media stories for marketing. Every...
Internal links are something that falls to the wayside for website owners, but they are actually a hugely valuable aspect of building a good strategy. An internal link is basically one link place on a page of your site that points to another page on your site. It’s building a...
As spring approaches, you will notice the days getting longer, the sun creeping its way out the clouds and heavy winter coats being packed away till next year. Spring is the season that brings about lots of change and is an excellent time to introduce fresh ideas to your marketing campaigns....
With too many references, terms and jargon to navigate it can be an ordeal to find out just what you’re after. Many clients ask us what these terms exactly mean, and we want to make sure you have all the knowledge before going ahead with something. In the Analytics world...
Website speed aids to the first impression for a visitor of a business. Whilst most website developers work on making the platform aesthetically pleasing, with a number of features that make it stand out, if not optimised well, it can negatively affect website speed. Fast-loading sites are crucial for SEO...
Sometimes prospective clients ask things like, “When will I be on the first page of Google?” or “What do you predict the progress will be in the next three months?”. While these seem like reasonable questions for someone who is about to invest their money, unfortunately it’s impossible to determine...
“Mobile friendliness” as you know is increasingly important to consider when designing a website. As many as 60% of searches are made off a mobile device which makes optimising for smaller screens and those on the go vital. It’s also a ranking factor, meaning that if your site falls short...
It’s easy to fall into the same habits when it comes to SEO, especially if you have seen a lot of success from it before. However, keeping at these classic tactics can also cause a lot more long term damage if it’s not addressed, which is where users and businesses...
As the world of marketing expands, it is quite evident how valuable a good influencer is. This style of marketing allows brands to gain reach in targeted audiences and can aid in boosting sales, generating leads and increasing brand awareness. Working with creators online who have an interactive audience means...
Recently, a guide from Google was released which shares information on the ranking factors and algorithms that Google still uses and operates. This will really help clients and SEOs with their understanding of what’s actually still in operation and what has been long retired. We take a look at the...
As a business that’s heavily reliant on Google search, your fate really swings in the balance of its algorithm updates. These are changes made by Google from time to time to improve its way of doing things – crawling and indexing sites to deliver users the best results. They are...
It can be agreed that social media has become popular in every crevice of technology, with millions of people having access to and using it every single day. However, with new apps popping up every day, it can be difficult to pinpoint which one is right for your business. Should...
SEO in the ecommerce world has a lot of variations to consider. Depending on your website and how its laid out you may want to target specific keywords, or look into ways to build your content. Like all SEO optimisation projects, they’re going to be unique for each person. But...
A known way of searching that has been with us for over 10 years, voice search has influenced many people’s ways of approaching the search market. It’s hugely important to building a successful strategy as well, just like mobile searches should be of high importance to your website plans. Having...
You will have heard a lot about links in SEO (backlinks mostly). They can be followed by visitors and search engines when they crawl sites to understand them better. They help to connect the dots, telling bots what the relationship between each is and pass on “authority” or page value. Text...
When it comes to writing a blog post, many believe that it only requires a topic and someone to type up their opinion on it. Whilst in some cases this may have some truth, there is a lot more to it when it comes to writing an effective post. In...
By the end of 2024, Google will cease using third-party cookies in Chrome. This is based on the rising trend of other competing browsers, like Safari and Firefox, who are keen to ditch the tracking tool altogether. Google has tried to remove cookies a few times in the past. In...
In 2022, Google still has a strong hold over its market share. A monopoly with 90.73%. That’s not to say that searches don’t happen beyond the Google search bar. Competitors such as the likes of Yahoo, Bing, Yandex, Naver and others account for 9.27%. Branching out to optimise for some...
When we’re learning about the many different aspects of SEO it can be difficult to move your focus onto something else. But it’s very important to explore the many different elements of search engine marketing. When looking through different ways of optimising businesses, especially when they have a global reach....
“Ensure you’re writing content the way you’d explain it to someone over the phone” – Carolyn Lyden, Lead Seo, Search Hermit. Content creation of any form has become a new path for broadcasting online. Anyone with access to the internet has the opportunity to create a space that will allow...
Search is great. It connects businesses to consumers all over the world with an active interest in their products and services. Unlike social media and other channels where you have to lure potential customers, you can target users based on intent. Whether they’re in the research stage of their journey...
You’ve either handled the audit yourself, or you’ve received an audit back from a provider like us who has laid out what you need to do to make your website run in the best way possible. Whatever way you’ve listed your SEO findings, you will now need to order them...
We’ve been doing this for a while now (21 years to be exact) and one question that we’re used to hearing is regarding time frame and how long SEO takes to achieve. While we have produced some fantastic results for clients in as little as 3 months, you can expect...
