2018 has been a busy year for social media; particularly for Instagram, with countless updates and algorithm changes. In June, the platform reached 1 billion active users, giving marketers potential access to an enormous, worldwide audience. With updates rolling out left, right and centre, you might be wondering what 2019...
In November of this year, Google released four new search ad position metrics. They’re being rolled out to account any time now so don’t worry if they’re not available in yours yet, they will be soon. Here we will discuss and explain the new metrics and how you can adjust...
In case you haven’t heard, Google now uses mobile page speed as a ranking factor in their mobile search results. Meaning it is more important than ever to ensure that your websites speed is optimised for desktop and mobile. As we all know Google likes to change things up now...
Your Instagram business bio is your chance to explain who you are and what you do. It should also show your brand’s personality and inspire people to follow you. Your bio is the first thing that people see when they visit an Instagram account, so you need to get creative...
When people think of doing paid advertising, their first thought is often Google but we want to explore other avenues for our advertising efforts. It is no secret that the Market Share of Google has been dropping, on the whole, since May 2015. The image below, provided by www.statista.com indicates...
You may have seen a Google Partner logo like this one but not been completely sure what it means or what the benefits of working with a Digital Marketing Agency with a Google Partner Badge are. In Googles own words ‘The Google Partner badge shows that specific Partners have passed...
In this post we are going to explain how you can uncover which brands and products are most popular and whether they are trending up or down so we can keep a close eye on our competitors. On the 16th of October, Google released a new version of their Shopping...
Instagram Nametags are an easy way for people to find you on Instagram. They are designed to be scanned quickly, and easily take people to your profile or allow them to follow you. If you are a business trying to grow your Instagram audience, using your nametag should...
A lot of us received an email from Google yesterday about the ‘upcoming changes to your Google Maps Platform account’. This relates to the changes that Google announced in 2016. From 29th November 2018 Google will begin to bill all usage for Elevation, Directions, Distance Matrix, Geocoding and Places according...
Okay so we all agree that social media marketing is an essential part of any marketing strategy. It’s a great platform to increase brand awareness, share content and to start conversations with current clients. But can we actually generate any leads from social media marketing? The answer in short is...
Many advertisers have definitely bought into the practice of bidding on search terms that include a brand name, but often we will see clients question the validity of this. They ask, and fairly so, what’s the point if I’m going to show up anyway? That is the question as Paid...
Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry. If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a...
Working towards improving your Instagram engagement can help you reach a wider audience and stay in the forefront of people’s minds. However, improving engagement can often be quite the challenge, particularly if you don’t have all the latest tricks up your sleeve. Don’t worry though; we’re here to help, so...
Pay Per Click advertising is often a crucial channel towards an online marketing campaign and in turn, can be one of the most expensive. Because of this, it becomes vital to keep testing your ads to make sure you are getting the most return on your spend, and not leaving...
Link building is one of the bigger tasks required for search ranking and traffic success. In fact, if you can master the art of building high-quality backlinks, you are sure to rise above your competition in the search results. So, most people in the industry are aware of external link,...
So you have set up your LinkedIn Company page and now you want to get noticed…? We’ve put together these simple LinkedIn tips & tricks to help your business stand out and attract new connections… LinkedIn is a great platform to be seen as an expert in your industry. Using...
As a performance marketer you are likely to be judged and measured on the success of your campaigns in terms of revenue delivered. Because of this, you need to know the answer to this question for when the directors come calling: Are your campaigns driving revenue? Of course, if you...
A first-class landing page is one of the foundations of successful digital marketing. For those of you who don’t know what a landing page is, it’s the page your website visitors arrive on after clicking a link, such as a Google text ad or a link in an email. Marketers...
Instagram Live is a fantastic tool that your business can use to engage with your audience in real time using live videos. It’s perfect for showcasing your products, announcing news and broadcasting company events. Why should your business go live on Instagram? Every time you go live on Instagram, a...
Any social marketeer will understand the struggle when it comes to Instagram. After their algorithm changes, profiles that already have high engagement are the ones being displayed more often. That means those of us starting from the bottom are struggling to see much of an improvement. Simply put, the more...
Page speed has been a huge aspect of SEO for desktop searches for nearly a decade but, until recent updates, it hasn’t been as important for mobile. Last month (July 2018) the Speed Update was rolled out as part of Google’s continuing effort to ensure mobile users have just as...
Writing good quality content that is both optimised for search and compelling for the reader can, at times, feel like a quite the challenge. The trick is to invest some time into planning so that you are fully prepared before you start typing. As a result, you’ll notice your writing...
Today we are going to give you three top tips for getting the best out of your keyword research. These are tricks that we use to help us find you the best keyword for your business that can be done by anyone. Google Keyword Planner: This is usually where most...
On the 1st of August 2018, Google introduced a core search algorithm update, which targets broad searches around the world and is now fully rolled out. Despite being the third algorithm update of the year so far, August 1 has been labelled the biggest update since Penguin back in 2012....
Once you have set up and started seeing some success in your campaigns, your first thought was probably “I want more of that”. And that’s completely logical. Fortunately for us, Google Ads provides us enough data so we can understand what types of keywords are performing the best, on which...
Voice search is on the rise; and is now being used all over the world. Thanks to voice assistants like Amazon Alexa and Google Home, you can answer questions and control your devices without lifting a finger. If you haven’t incorporated voice search into your overall SEO strategy, then you...
If you are looking for affordable and simple DIY video tools to improve your social media content, then this is the blog for you! Listed below you will find five easy-to-use video tools for all of your social media marketing needs… Ripl Ripl lets you create short animated videos using...
Retargeting is a marketing tactic used to convert visitors to your site who haven’t yet purchased from you. You can see which pages users are visiting to determine which products they were looking at and then show them a customised advert to try and get them back to buy. Here...
Pinterest is a great way to get your products shared and even purchased, but to ensure your business is easily found, means carefully optimising your Pinterest account for SEO. With Pinterest boards appearing in search engines like Google, many business owners are taking advantage of the opportunity, and you can...
A new update means that Google has changed the way they provide their Geo-Map services to all websites globally. All websites using the Google Map service now require its own distinct account code, registered to the site owner (i.e. the school, business or charity). Unfortunately, this policy change is out...
The Google Shopping unit has been growing exponentially over the past few years and it shows no sign of slowing down. As of Q1 2018, Google Shopping Ads are driving 82% of retail search ad spend in the UK. According to Adthena, the 82% of retail ad spend in Google...
Many digital content writers want to know exactly how many keywords they should use in a website page or blog post. They often think that the more keywords they use, the more likely the traffic will come pouring in. However, the truth is when it comes to keyword density, there...
What is Duplicate Content? Duplicate content is when the exact same (or appreciably similar) text appears on the Internet in more than one place. This could be either across your own domain or across multiple websites. If you have a set of products, you may think that having the same...
Making a great first impression starts with the name of your brand. It has to be something that catches people’s attention and is memorable. Your name in the online world is just as important as offline, so it’s extremely important to do your homework and make a choice that you’re...
In an effort to make the Internet a more secure environment for users, Google Chrome has now started marking all plain HTTP sites “not secure” by means of a label next to the URL. Webmasters were given over six months’ notice of this change, but so far only a subset...
If you’re considering creating a PPC campaign on Google and unsure where and how to start, it’s important to know how to get the most from your AdWords account. In one of our previous PPC-related post, we talked about the most common mistakes people are making and now we are...
Blogging is a fantastic tool for businesses to draw potential clients to their websites. However, it can feel quite deflating investing time into a blog post that you’re proud of, only for no-one to read it. Don’t worry; we all know how it feels! In fact, getting traffic to a...
If you’ve been involved in PPC advertising for any length of time, you’ll know that the advert copy plays a crucial role in determining the success or failure of a campaign. Even if you have mastered bid strategies, got a great keyword set and a beautiful landing page it can...
Google uses a variety of factors to determine the ranking of a website; regular quality content, image alt tags and meta data, to name but a few. Another factor, which you may not have heard of, is your Domain Authority (DA), which we will explore in detail throughout this article...
Instagram is now allowing a select number of e-commerce brands to add a new shopping bag feature to their Instagram Stories. This feature will display more images and include more details about the product, including a description and pricing information. Instagram reports 300 million people are using Instagram Stories daily,...
