Archive

Google Chrome is Now Marking HTTP Sites “Not Secure”

24th July 2018

In an effort to make the Internet a more secure environment for users, Google Chrome has now started marking all plain HTTP sites “not secure” by means of a label next to the URL. Webmasters were given over six months’ notice of this change, but so far only a subset of HTTP pages were labelled “not secure”. Today, on the 24th July 2018, that will change.

What Does HTTPS Do?

Back in 2015, Google Chrome started to index HTTPS pages by default and other large corporations such as Apple have also been encouraging its use.

Simply put, HTTPS blocks misuse of a website, preventing malicious attackers from manipulating the communications between the website and the user. It is a necessity for various new browser features, including taking pictures, recording audio and allowing offline app experiences. If you require some assistance with transitioning your website to HTTPS, Google’s set-up guides can help. You are also welcome to call us on 01707 875 721 and a member of our team will happily answer any questions you may have.

Even if your website does not ask for payment information or any other private data, it is important that you update your website to HTTPS URLs as soon as possible.  If you don’t, it is highly likely that your rankings and website traffic will suffer and your bounce rate will increase.

Lets Get Started Contact Us
Latest News
The Future of Search: How AI is Transforming Digital Marketing in 2026
Artificial intelligence is already reshaping how people search, interact with content and make purchasing decisions. As we approach 2026, this evolution is accelerating. Search is becoming more conversational, predictive and personalised, which means brands must adapt to stay visible and relevant. At Innermedia, we believe that success in this new...
Mid-Tier Rankings Are Just As Important. Here’s Why
Many businesses focus their efforts on high-volume, short-tail keywords—terms like “shoes,” “marketing agency,” or “coffee shop.” While these phrases attract large amounts of traffic, they’re also extremely competitive. The smarter, more sustainable strategy often lies in targeting long-tail keywords. The Overlooked SEO Sweet Spot When most businesses think about SEO,...
Google’s Ad Labelling Update: What It Means for Your Digital Marketing Strategy
Google has introduced a subtle but important change to how ads appear in its search results. The familiar ‘Ad’ label that once sat beside each paid listing has been removed. Instead, ads are now grouped together under a single ‘Sponsored results’ banner, with an option for users to ‘Hide sponsored...