Archive

3 Top Tips for Choosing the Perfect Business Domain Name

domain
Charlotte Coverley
25th July 2018

Making a great first impression starts with the name of your brand. It has to be something that catches people’s attention and is memorable. Your name in the online world is just as important as offline, so it’s extremely important to do your homework and make a choice that you’re happy with. If you’re unsure where to start, here are some top tips to help you make a decision when it comes to your brand and domain name.

1. Use a suggestion tool

You might have a fantastic business brain but sometimes your creative side takes a while to come out of it’s shell. To overcome the challenge of deciding on a domain name, why not consider using a suggestion tool? There are plenty available on the web that are quick and easy to use and can help you with some brainstorming. After all, you want something unique that can stand out amongst a handful of competitors!

2. Consider your long-term goals

The decisions you make at the beginning can potentially limit you in the future. Don’t just settle on a domain name during the excitement of setting up a new business. Instead, think about your long-term goals. For example, if you’re planning to expand your business overseas, don’t choose a localised domain name; i.e. includes the name of a city.

3. Register your domain name as soon as possible

Even if your business is in it’s early stages and you’re not entirely certain of the direction, as soon as you come up with a winning domain name it’s worth registering it as soon as you can; even before you register the business itself. That way you’ll know that someone else can’t get their hands on it first, which would really throw a spanner into the works! It will be ready, waiting for you, until it’s time to get a website up and running.

The choices you make online can really influence the success of your business, so think carefully and make your decisions wisely. If you have any questions about the importance of your domain name or anything else regarding your website, don’t hesitate to get in touch on 01707 875 721!

 

 

Lets Get Started Contact Us
Latest News
What Should I Include in my Website Menu?
Why Your Website Menu is Important: The structure of your website’s menu (professionally referred to as the website navigation or even a “sitemap”) will determine how many leads you convert into paying customers. Essentially, if the visitors of your website cannot work out how to navigate your site easily, they...
Does SEO Really Work?
Search Engine Optimisation (SEO) is undoubtedly complex, so much so that many companies are unsure if it’s worth the investment. What’s more, it is often difficult for SEO agencies such as Innermedia to promise a set time frame for results to start showing, which can be frustrating for some clients....
Google Core Update January 2020
For most of us a new year is the perfect chance for a new beginning. It seems that this year Google has joined in with the #NewYearNewMe resolutions and has already released the first core algorithm update of the year on the 13th January. This broad core update is not...