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How to Plan a Successful Live Q&A Event Using Social Media

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11th October 2018

Running a live Q&A event is a great way to engage with your audience and be seen as an expert in your industry.

If you would like to know how to use your company’s social media channels to answer questions from your customers and followers, then we’ve put together a handy guide to help you…

  1. Choose a topic

You can direct the questions to one particular topic, for example one of the services you specialise in, or leave it completely open to all areas of you r business. Q&A sessions are a great way to learn more about your audience’s interests and can help you to create future content if you notice recurring questions or themes.

  1. Select a speaker

Deciding who’s going to manage your Q&A sessions is important because that person will be representing your company. Choose someone who is passionate about your brand, who knows it inside-out and who will be confident to speak on camera.

  1. Time it right

Try to time your live Q&A to align with your audience’s online activity. Pay attention to your social media analytics and go live at a time when you know your audience is active.

  1. Prepare yourself

Decide if you would like your audience to submit questions ahead of the event or take them on-the-spot in the live session. If you decide to go with the latter, make sure you are well prepared and have some answers to common questions at the ready. Discuss the upcoming event with your team to highlight any issues that could come up and have a plan for how to handle them during the event.

TIP – Don’t forget to have some made up questions ready, in case of a lack of engagement on the day.

  1. Choose your channel

Make sure the platform you choose to host your live Q&A is where you currently have the most social media engagement. There is no point talking to an empty room!

TIP – Facebook Live allows screen sharing, so if you plan to do a live demonstration using your website this could be the best option for your Q&A.

  1. Promote your Q&A

Don’t forget to start promoting your Q&A session at least a week ahead to generate enough interest. Use all of your social media channels to raise awareness and create your own unique hashtag for both you and your audience to follow.

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